The baby products industry in India is estimated to grow at 18-20% YOY
Started by two young fathers, Kapil Chawla and Premanshu Singh, A2zbaby (Claymould Interactive Private Ltd) is an ecommerce store wherein parents can find products of their choice for their kids. As of today, they get a few thousand hits everyday. Their aim is to meet every parent’s needs. The focus at A2zbaby is on making ‘safe’ products easily accessible to parents.
“A2zbaby has direct sourcing relationships with more than 40 brands in the country, and our product range has more than 3000 SKUs. This not only helps in better supply chain efficiencies, but also ensures that authentic and ‘child safe’ products are made available to the customers.”, says Kapil Chawla. A2zbaby was started with an investment capital of about $200,000.
Most of their early customers came from search engines but now ‘word of mouth’ helps them acquire new customers. “We have a good number of repeat buyers. Happy customers bring in their friends and family too.”
A large number of their customers come from the top 8 cities, but surprisingly they have serviced orders in very remote villages too. They estimate that today the baby products industry in India is around $2-2.5 billion, growing at about 18-20%. By 2014, it should be a $4.32 billion industry.
“The online market is changing rapidly and there are some regional players already in this space, but no significant national player. We have barely scratched the opportunity, and miles to go before we sleep!(smiles)”, says Premanshu Singh, Co-founder.
While Premanshu is an IIM Ahmedabad graduate and has worked with companies like Johnson & Johnson, ITC Ltd, etc, Kapil is an MDI Gurgaon pass-out and has worked with Infosys and Endemol. They both worked together at Webaroo Technology before starting this venture.
“We are hungry for more. Most of our investments happen in driving supply chain efficiencies and customer satisfaction. You would soon hear more about us”, signs off Premanshu.
Visit A2zbaby’s website for more details: http://www.a2zbaby.com/!