hoopos.com receives funding from Helion Advisors

Bangalore. October 31, 2011: Helion Advisors, one of India’s largest venture funds, today announced an early stage investment in hoopos.com, a one-stop shop for mother care, baby and kids’ products. The funding will be used by hoopos for ramping up the team, upgrading technology, developing fulfillment infrastructure including warehouse and logistics, marketing and building customer support infrastructure. With this investment, Mr. Ashish Gupta, Senior Managing Director, Helion Advisors, joins the board of hoopos.com.Bangalore-based hoopos.com is the new online destination for mother-care, baby and kids’ products. The company, which started operations recently, offers a wide array of products across 12 categories including baby essentials, clothes, toys, travel, books and nursery furniture, among others. The baby care, apparel, and toys industry is witnessing high demand for branded products, both local and global.

hoopos has been founded by a four member team which has extensive experience across baby products retail, e-commerce and web technologies. The team consists of Mr. Vijay Jumani, Mrs. Radhika Jumani, Mr. Raveen Sastry and Mr. Anubhav Sudha. The Jumanis are co-founders of Inventis Retail, the parent of well known baby product stores, ‘appleof-my-i’ in Bangalore. Mr. Raveen Sastry is co-founder and was VP – Business Development of, Myntra.com, while Mr. Anubhav Sudha has extensive experience of end-to-end, web-based software applications development and implementation and was part of the start-up team at Tavant Technologies.

According to Mr. Ashish Gupta, Senior Managing Director, Helion Advisors, “Mother care and baby products as a category has huge potential for online retail. While the demand for this category is growing exponentially, there are as yet few reliable options that offer a vast range for online shoppers. We expect hoopos to lead the market with its multi-faceted founding team that carries expertise in both e-commerce as well as baby and kids’ products retail”.

According to Mr, Vijay Jumani, Co-founder and CEO, hoopos.com, “We are happy to have Helion, one of the best VC firms in the country, invest in us. Their expertise in e-commerce will broaden the management bandwidth and help us grow faster. The mother-care and baby products market is marked by long-stay consumers who place heavy trust on retailers that offer wide choice, detailed product information and reliability. Online, as a medium allows us to exploit the variety of products and product categories that we have access to, while providing the comfort of shopping from home. By end of March 2012, we are looking at clocking a turnover of around Rs. 1.5 crore and to hit the target of 5000 transactions per month.”