Popular Social Magazine iPad app Flipboard Launches iPhone App

Flipboard allows you to flip through news, photos and updates your friends are sharing on Facebook and Twitter. Flipboard supports Facebook, Twitter, Google Reader, Flickr, Instagram, LinkedIN, Instapaper and ReadItLater. Apple named Flipboard “iPad App of the Year” in 2010. Last week Flipboard announced that it is launching an iPhone app.

“The iPad is an amazing device that challenged us to rethink how people discover and share social updates and news. With the iPhone we redesigned Flipboard for those times during the day when you’ve only got a few minutes to check in, when people want to find the things they care about even faster,” said Mike McCue, CEO of Flipboard. “Flipboard for iPhone has been our number one request and now this release finally puts all the power of Flipboard in your pocket.”

While readers of Flipboard on iPad flip through magazine-like pages of content, the iPhone experience uses a vertical flip so readers can enjoy Flipboard while they are holding their phone in one hand. Using a simple thumb-swipe up, readers can quickly flip through lots of content and if something looks interesting, just tap to slide the story open and swipe back to return to where they left off. And every page shows the original tweet and lets you quickly like, favorite or re-tweet back to your community.