Twtbuck is now Zuvvu; Use your social influence to earn money

TwtBuck, which was founded in June 2010 focused on advertising on twitter and it was covered by Yourstory back then when Twtbuck was still taking its infant steps. Founded by Gaurav Sharma, the vision at Twtbuck has undergone evolution and Twtbuck would now be phased out, making way for Zuvvu. The renewed focus would be on other social media as well and hence the re-branding. The metamorphosis has been highlighted here.Zuvvu in brief

Zuvvu is an advertising platform by signing up for which, a person can earn through spreading the word about an advertiser using his social clout. More the reach of a person, the higher would be his zuvvu score, the more he can earn and more would the advertiser be willing to pay. A user signs up for an account, shares the links and then gets paid per click.

The Twtbuck to Zuvvu transformation

Changes have been made both, on the publisher’s side as well as the advertiser’s side. “On publisher's side, the platform has become more engaging by ‘gamifying’ the interface where publishers (read internet users) compete among themselves, share and discover cool content - everything related to their interests, skills and likes. We have opened up our internal publisher scoring and evaluation metrics to bring transparency to the system which will both boost confidence and trust among publishers towards Zuvvu. While, on the advertiser's (business or ad agency) side, we have improved our targeting engine and have introduced a smart pricing model which also takes into consideration Social Media Page Rank and Publisher Quality”, Gaurav explained.

Along with this, advertisers can choose their own publishers now which would ideally give them better control over their campaigns and they would also be provided with real time analytics.

A zuvvu score might strike a resemblance with the Klout score. How is it different?

Zuvvu score is a numeric value on a scale of 100 that measures any individual’s social media reach, quality of social media reach, social media activity and the willingness to help brands with word of mouth publicity. Zuvvu score brings social media influence calculation more close to marketing strategy and ROI constraints of the brands”, says Gaurav,

The extra dimension would be the major differentiator and it’d be interesting to see how Zuvvu inculcates this.

So, what is the Social media page rank here?

Zuvvu ‘Social Media Page Rank’ is a numeric value that represents how important a page is on the social web i.e. Facebook, Twitter, Linkedin, Google+ and Stumbleupon. Exactly like Google Page Rank for General web. Similar to Google Page Rank, Social Media Rank is also calculated on the scale of 0-10. As of now, the algorithm for social media rank uses around 46 parameters including the basic ones like Facebook Likes, Comments Shares, Tweets, Retweets, etc. Every parameter has its own fixed weight-age as well as dependent weightage depending upon values of other parameters.

The free Social Media Page Rank widget is available here

How would Zuvvu earn?

Monetization model is exactly like any ad network. Advertiser's pay for ad campaigns with a minimum budget of $20 and a CPC Range $0.05 - $0.90. Zuvvu would share 50-70% with publishers depending upon their expertise and activity levels on Zuvvu.

The iAccelerator push

“I would consider coming to iAccelerator as one of the best decisions I have made in last 23 years. From mentoring to useful connects to fun, they are taking good care of nearly everything a Startup needs in its early days. All the sessions have been extremely helpful and the best of all, the chance to work along with 15-20 other budding entrepreneurs’ under a single roof has been invaluable!” Gaurav told us with a huge smile on his face.

Zuvvu is about 30 days old now and has got over 30,000 unique hits with 5000 new publishers. The number is expected to rise once the transformation is complete and you could give it a shot here and drop in comments about Zuvvu and your Zuvvu score.

- Jubin Mehta