Kids Wear Segment Witnesses an Online Twist with MangoStreet.com

9th Feb 2012
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The age of growing up is also the age of experimenting with fashion. Catering to the untapped category of kids fashion is MangoStreet.com, an online portal set up to make kids excel in their fashion quotient.

MangoStreet.com is the first online site for shopping branded kids wear and accessories for the age group between 2-16 years. The portal brings collection from some of the biggest brands in the categories of apparels and accessories.

Founder and CEO, MangoStreet.com, Mohit Yadav, seems to have solved the problems of many fashion savvy parents by giving them a perfect platform to shop for branded apparels and accessories online. This online site provides a unique shopping experience to its customers and offers products at a highly competitive price.

Mohit intends to make contemporary parents’ shopping-for-kids experience more convenient as they are occupied with social and professional commitments. “This hassle free service caters to the ever growing requirements of kids and the process of efficient delivery is what makes us distinct,” remarks Mohit.


The kids wear segment is often the most neglected area when it comes to branded clothes. The organized kids wear market in India is close to Rs. 3,000 crore and is expected to touch Rs. 3,800 by end of the current fiscal year, according to an Images Retail Intelligence Services report. MangoStreet has tied-up with brands such as Ed Hardy, Disney, Barbie, United Colors of Benetton, Ben10, Lilliput, Catmoss and Tantra.

MangoStreet has also tied up Bluedart for its effective delivery and offers a 365 day return policy which makes it unique in itself. Also the company is in talks with some of the reputed schools for providing school uniforms for the children.

An ASSOCHAM report puts the overall kids wear market to reach Rs. 80,000 crore by 2015. So, we can expect more players to enter this space in the near future.

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