Are you looking to market your hotel website online? Looking to get new customers? Here are 10 online inbound marketing ideas for hoteliers from First10 SEO Services.#1: Partner with local attractions
There are attractions like museums in every city that are popular among travelers and locals living in that area. Partner with them and give exclusive discounts for their members. This will give your brand more exposure, and also give you a quality link back to your website.
#2: Education University Partnerships
Getting links from .edu websites are one of the quickest ways to improve your search engine rankings. Are there universities in your area? Partner with those universities to offer discounted rooms for guests who are attending conferences or events that are happening at these universities. An example of giving special rates for conference attendees:
#3: Conference & Events Partnerships
Another similar way to get more customers to your hotel and to get quality links to your website is to look at conferences or events that are happening in your city, and then partner with them to offer discounted rates for the conference attendees. Example:
#4: Get listed in visitor guides for your city
Every city will have visitor guides talking about what to do in your city, favorite places to see, lodging options etc. Get listed in these guides as they are popular among tourists visiting your city. Example:
#5: Guest Blogging
Find other websites that cater to your potential customers, and offer to write an interesting guest blog on their website. By inserting links back to your website in these guest blogs, you can drive quality traffic to your website and get more exposure for your brand. Example: If your hotel is based in Osaka, Japan- then writing an article on 'The Top 10 Attractions in Osaka, Japan' and submitting it to local websites will result in more traffic for you.
#6: Piggyback on something that is famous in your city
Every city has an attraction that gets a lot of editorial mentions. Get in touch with these editors and build a partnership where your hotel gets promoted as a place to sleep for people who are visiting the city to see the attraction. Example:
#7: Become the venue for an event or conference
Partner with event organizers and offer your hotel as a venue for their next event or conference. This will directly lead to more footfalls, and more people becoming aware of your hotel. Also, each time the event is promoted your hotel will automatically be prompted as the venue, resulting in more links to your website.
#8: Start a Blog
One of the easiest way to get more people to visit your website regularly is to write fresh content that is interesting and informative to your target customer demographic.
#9: Creative partnerships with local businesses
Partner with businesses in your city. Go for the extreme, and look to build relationships with businesses that are out of the ordinary. The more different it is, the easier it will be to build partnerships. Ask yourself why do people travel to your city? Find businesses that cater to this need, and build partnerships with them. Example : The Silver Cloud Inn has built links by partnering with dentists and doctors in their city.
#10: Conference and Meeting Venue
Do you have a conference hall that could be rented out as a meeting venue for corporates? If you do, then promote this online. There are various meeting venue finder websites online that will advertise this for free and get your more footfalls to your hotel.
Implement these 10 ideas to get more customers to your website. Remember to test and learn what works best for your website, and stick to them to see results.
- Arjun Rajkumar, Founder & Internet Marketing Strategist, First10 SEO services.
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