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A ‘May I help you’ Widget for Sites; Vocalize Your Customer Engagement

Shyamal Dave
18th Jun 2012
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InteractEasy helps to engage visitors through interactions with website agents and provides vital information about leadsThe customer came, the customer saw, the customer left. Sounds like a familiar story? Well, it is. With a plethora of e-commerce sites available selling all kinds of stuff, keeping potential customers from exiting a site and entering a competitor site is tough.

But how about a voice interaction to engage the customer and offer some sales support? A personal touch apart, it can make the customer feel pampered while also ensuring that his or her engagement with the site is higher. InteractEasy makes that happen. A simple widget that once added to a website provides a chat tool to keep customers engaged.

 “We summarize a typical interaction of a visitor with a website as a funnel of activities. As you go deeper in to the funnel, the criticality of the activity increases. The later stages of the funnel, as described in the diagram, happen to be the most critical phases. You don’t want your customer to drop off from there. But strangely, this is where most of them drop out,” says Jayesh, who co-founded InteractEasy with two others, Ritika and Hitesh.

According to him, InteractEasy is built to help out in such situations. “InteractEasy wants to help your business here. It enables you to hand-hold the visitor by allowing you to have a voice conversation with them, while he continues to browse your website,” he says.

Jayesh started InteractEasy when he was in college. Later, to pursue his love, he quit a well-paying job at GE and started working full-time on InteractEasy. Hitesh, an Electronics Engineer and an MBA, takes care of business development for InteractEasy. Ritika, who was Jayesh’s classmate at Mumbai University, assists in product development.

InteractEasy is designed to analyze the behavior of a visitor right from the moment they begin interacting with the website. And at the time of hand-holding, the site administrator has enough information about their customer, such as how long the person has been browsing, how many pages have been browsed and what product is the person looking for. This information gives an idea of what the visitor wants from the site.

InteractEasy, a complete self-serviced product, is a cloud-based offering that does not require any installation process. Setting up InteractEasyon a website is a five-minute job and it isn’t rocket science. First of all, assign business agents who will attend calls, customize the widget to the needs and paste a small HTML code on the webpage. Voila! InteractEasy is ready to interact.

Jayesh says they have taken enough care to ensure that their code doesn’t disturb the existing flow of a website. It loads asynchronously after everything on the website has loaded. Sounds good, isn’t it.

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"Interact

A Morpheus Batch 7 product, Jayesh acknowledges the role played by the Morpheus gang in shaping their product and the invaluable advice received on every aspect, from product design and functionality to marketing and strategizing. “We met Sameer just before the beginning of Batch 6. We were developing the video conferencing tool then. Interactions with him helped us pivot to InteractEasy. And then in late November, while we had an early MVP of InteractEasy, we met Nandini and we decided that we wanted to get into Morpheus Batch 7,” says Jayesh.

InteractEasy is a SaaS product and works on a pay-per-use subscription model. The paid plan starts from $18.99 per month. Recently, the team also launched a public beta of InteractEasy called InteractEasy Lite. It’s a free-forever application that sends real time information on leads through SMS, so that customer engagement can begin immediately.

The InteractEasy tool drastically brings down conversation time as compared to other text chatting tools and has been simplified for convenience. The robust analysis, along with voice capabilities, have increased the quality of conversations for businesses. It closes the conversations three times faster than others. Also, customers love being tended to personally. It builds the level of trust and care associated with a brand.

Care for an interaction? Go for it here

- With inputs from Piyusha Chatterjee

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