With TourMyApp, you can create and display a New User Welcome Tour when a user signs in for the first time. The tour can guide them step by step through the application so that they get productive immediately. That increases their engagement and they are much more likely to stick around your app.
TourMyApp, a product of Silver Stripe Software Private Limited, is the brainchild of Kausikram Krishnasayee and Siddharta Govindaraj. Kausikram is a self taught computer hacker and a gold medalist from Loyola Institute of Business Administration, specializing in International Business and Siddharta is the Founder of Silver Stripe Software Private Limited.
“The key idea for a beta test was to get feedback from real usage and use that to drive the functionality that we build, instead of trying to guess what might be needed. So for the last few months we've been working with beta implementations, seeing how it is used in live scenarios, the use cases that people are trying to use it with, and what kind of functionality we need to support that,” says Siddharta on the main focus of the beta testing.
One interesting point in their beta testing procedure is that they charged for beta access. This helped them find serious users who really wanted this problem solved and were willing to pay for it. This also increased the quality of feedback that they received. “Our previous experience with a free beta is that many people sign up casually only because it is free, and then do not use the product or provide timely feedback,” says Kausikram.
TourMyApp has reached a stage where it has more or less finalized on the core feature set. They are now opening it to public signups to expand the user base. They have plans of going down the standard SaaS subscription route. Unlike most freemium models, TourMyapp does not have a free plan. The team feels that there is enough value in the product that users will be willing to pay for it, and that the lowest tier is cheap enough for anyone to afford it. On a different perspective, they are offering a 30 day trial so users can use it and then decide whether they want to pay or to cancel.
The total addressable market for Tour My App is huge -- every company that runs a web application, intranet, or portal can use this. For now, they are concentrating on one segment -- startups running online SaaS products. Starting mid-August they will be looking at global startup hubs abroad.
There aren't any other companies who provide in-application tours as a service. Google and Facebook have built custom in-house solutions but it is only available for their own products. Apart from that, there are some open source scripts, but they do not provide the functionality that is required in real, production websites. This gives a huge space to TourMyApp for developing a wonderful m-beacon!
Give your App a guide here.
- Shyamal Dave with inputs from Jubin Mehta