“I was a vendor of Kitchen & Home appliances and used to supply to various e-commerce companies. I had a dream to start an e-commerce venture from long time, which is taking shape now. I was one of the first eBayers in India, selling mobile accessories on Baazee & Ebay and since then I had a vision to start a multi-category e-commerce portal that can cater everything,” says Abhishek Daaga, Founder, Kitchen18.com.
He is coming up with a Recipe Portal, as an additional service and promotional activity, where they can interact & attract more traction. Plans are also on to start a Cooking Magazine. There is also an opportunity to start Kitchen Appliances multi-branded stores all across India. “We are coming up with private label products as well, to start with we have started with Kitchen18 Pressure Cookers in 5 sizes, later we have plans to launch a product each month, to build all product in this niche in our own private brand, I am having good contacts with the manufacturers/job-workers of Kitchen appliances who supply to all leading brands, so regarding the quality we are very confident we can give the best in its class,” says Abhishek.
Kitchen18 is facing difficulty while delivering the goods. Primarily the cost of delivering a kitchen appliance is very much, as the goods are very bulky & tend to get damaged if not packed or handled properly in the transit.
Abhishek has bootstrapped for Kitchen18.com but is open to investments to take his appliances to each and every kitchen in India! He is currently utilizing both, online and offline channels for marketing.
For deeper penetration into Tier2 & Tier3 cities he is working on the Mobile friendly version of Kitchen18.com.
For quality kitchen appliances, visit Kitchen18.