With a 51% mobile penetration, mobile phones are in abundance in India. Considering the rising incomes and the addictive nature of smartphones, their number is only bound to go up. Google partnered with IPSOS and the MMA (Mobile Marketing Association) to understand user behavior with smartphones in India and gain a greater insight. And that, they did.
The phone is no longer just a means of making calls and sending sms, the survey identifies that people today use their smartphones to search, follow news, watch TV, listen to music, connecting with family and friends. Here are some key points from the survey: