Hubbl, the social and gamified app discovery platform, is living up to its latter claim. On october 12th, it launched the App Discovery Game, aimed at increasing the discoverability of Apps on the iOS platform and is coming soon to the Android platform.
Hubbl uses a HashTag feature to suggest apps to users and to categorize them to a niche. Categories in the Mobile App Stores are broad and encompassing a large number of apps. This feature in a way helps to micro-niche apps. So the category music can have numerous sub categories, such as Music Discovery, Music Player etc., and thus reducing the number of apps in the category and thereby increasing discoverability.
The game is quite simple. Everyday, the people at Hubbl suggest a category, for which users can suggest apps which can be voted for by other users. The app with the most number of votes at the end of the day wins prizes like iPhones, Gift Cards, T-Shirts, etc.
A spokesperson from Hubbl told us, “With the hashtagging functionality, we now have so many sub categories that we can run a contest every day. We started with #AddictingGames and we discovered a lot of amazing apps. The second contest is #MusicDiscovery, and today's is #AwesomeUI.”
This is one more endeavor from Hubbl to help the App Developer ecosystem with discoverability and this particular one is interesting. Play it and tell us what you think. One thing's for sure, App Developers gotta love this!
Play the App Discovery Game!