Httpool Launches CallWith.Me; An Online Dating Service
Httpool, an international online and mobile advertising provider with a focus on emerging markets, is expanding the portfolio of its offerings in India. The company has recently launched CallWith.Me, a platform for online dating services that enables users to chat, make video and voice calls with a single mouse click in their favorite browser.
Sunny Nagpal, Partner and Managing Director, Httpool India says "CallWith.Me makes voice and video calls on the web as easy as they can be. It works
directly from the browser and it is easy to integrate into the dating website. Users are able to make calls to a computer, a smart phone application and mobile or landline numbers."Gregor Mazovec CTO of CallWith.Me says “There is no need for users to install additional programs, problems with firewalls are history and they are one click away from a call to his/her soul mate. Dating websites can easily connect CallWith.Me to their payment system, through CallWith.Me widget or Javascript SDK, so users can buy credits and spend them calling each other."
CallWith.Me is an additional revenue stream
Luka Hajdin, Product Director of Httpool Group says “ There are two business models for dating websites to get additional revenue: The Flat Rate Per User Concept is a standard flat rate “all-you-can-eat” pricing model ideal for websites with greater number of registered users. The Cost Per Minute Concept is a standard telecommunications industry measurement where the user who initiates the call gets billed for it. The more minutes used, the lower the cost per minute is. Our business models provide opportunity for dating sites in India to make over 4 million € profit per month in no time combining both models – paying fix price per user and charge users for their talking minutes.”
“We endeavor to introduce latest and innovative technology products, services and best practices in India for both advertisers to efficiently execute their digital campaigns, and publishers to effectively monetize their inventories. The launch of CallWith.Me is in pursuit of our commitment towards enriching the local market.” Adds Sunny Nagpal.
Established in 2000, Httpool Group is one of the leading international full-service online & mobile advertising providers with 19 offices in Central and Eastern Europe, Austria, Germany, Hong Kong, Singapore and India. 50+ partnerships with major international networks, 120+ online media specialists in 19 countries working for the worlds leading brands on a local, regional and global level.
Httpool India was launched in 2011 and has offices in Mumbai, Delhi and Bangalore and has successfully executed over 1200 campaigns across online, mobile, search and social, partnering with agencies and supporting major brands from India.
