However, many people either are unaware of the personal risk or they take it lightly. Today, digital interaction with computers, gaming, and social networking has increased exponentially, placing a premium value on the performance of your eyes.
According to recent statistics published by a leading business daily in India, nearly 54% of Indians prefer to address their queries directly on the social media properties of the brand. The internet users’ base in India is growing at an annual rate of 41% per annum; as more and more people turn to online medium for assistance, they are being exposed to digital screens which may have adverse effect on their eyes.
GUNNAR Eyewear has recently launched the World’s first Computer eyewear which has been engineered to reduce the strain put on eyes due to prolonged exposure to the digital screens. The brand has also come out with a range of Gaming eyewear which helps a gamer to have an enhanced and extended gaming session.
Gunnars has been brought in India by Mr. Srujay Parekh. Seeing the potential of Gunnar Optiks in India, ‘Sparen International’ under the direction of Srujay was successful in bringing in Gunnar Optiks to India.
“Gunnar Eyewear was launched in 2007 in USA by Joe Croft and Jenny Michelsen. Now, being an avid gamer and working in front of a computer for 8-10 hours in front of my PC, often caused my eyes to dry out and feel strained. GUNNAR eyewear helped me do the things I love without worrying about eyestrain and fatigue at the end of the day. Now, people in India are daily exposed to a Digital screen in form of Computer/Laptop, Tablet, Smartphone’s etc. This has been the key driver and driving motive for us to introduce Gunnar Optiks of the USA to the Indian market,” says Srujay. Gunnar Optiks was launched in India on 15th of August and has received a very positive response and feedback from the customers.
Gunnar eyewear is powered by i-AMP™ lens technology and the platform includes the following elements:
GUNNAR i-Fi™ lens coatings filter glare from artificial lighting, sunlight and the computer screen itself. The result is a more relaxed viewing experience. The coating consists of a multi-layer anti-reflective, scratch resistant coating that blocks out 99.7% of glare that might be created from the surrounding surfaces.
GUNNAR fRACTYL™ lens geometry mimics nature through advanced science and engineering. Aiding the natural focusing power of the eye, the lens actually pre-focuses the light rays prior to hitting the corneal lens, allowing the ciliary muscles (the muscles that shape your lens) to relax. Additionally, the wrapped geometry of the lens sits close to the eye and face, effectively creating a “microclimate” in the eye pocket by shielding it from drying air currents. Heavy computer use causes a severely reduced blink rate so the maintenance of healthy humidity levels in the eye is critical to visual performance.
GUNNAR iONik™ lens tint minimizes the adverse effects of artificial lighting. A specially formulated tint limits distracting blue light frequencies - only allowing light from an optimal spectrum to pass through the lens. This tint serves to increase the contrast of the letters and the background, so the images “pop” and thus are easier to visualize.
GUNNAR diAMIX™ lens material is a first for the marketplace. The diAMIX™ has better resilience than a cast compound and better optics than an injected compound, and hence pushes the limits on frame and lens geometry without the restraints of typical off-the-shelf market solutions.
The GUNNAR’s i-AMP lens technology relaxes the ocular muscles that strain to view text and images at close distances. By improving eye focus, reducing glare, conditioning and shifting the color spectrum, and blocking artificial/reflective light - GUNNAR’s i-AMP™ lens technology gives computer users optimal visual performance, prevents digital eye fatigue and protects against computer vision syndrome.
The highly wrapped, curved lens shape limits air currents near the eyes, creating a higher humidity environment. This increased moisture helps reduce dry eyes and prevent irritation. The lens geometry pre-focuses the light to help support the eye’s natural focusing power to enhance detail for sharper, clearer vision.
Gunnars has been made available across 4 categories in India:
Advanced Computer Eyewear: GUNNAR Advanced Computer Eyewear is a technical eyewear solution that protects, enhances, and optimizes visual performance for anyone who spends long hours viewing computers or digital screens. GUNNAR Advanced Computer Eyewear helps minimize eye fatigue and visual stress, while improving contrast, comfort, and focus for anyone who spends long hours viewing digital screens
Advanced Gaming Eyewear: The lens and frame solution is constructed with the most advanced lightweight, yet durable materials available. With adjustable nose pads and an ergonomically friendly fit, GUNNAR eyewear delivers both comfort and style. The eSPORT collection of advanced gaming eyewear also features interchangeable, headset compatible temples to improve comfort while gaming with GUNNARs and a headset at the same time
Premium 3D Eyewear: The 3D Premium Eyewear evenly transmits all colors; i-AMP3D does not introduce unintended tints or hues that are typically a by-product of polarizing filters. The resulting colors are pure, brilliant, and precisely accurate to the original artistic intent. The eyewear helps in delivering a distinct visual experience for the most avid producers and consumers of 3D content
Advanced Outdoor Eyewear: GUNNAR Advanced Outdoor Eyewear creates a more comfortable and rich visual experience for anyone who extends their digital life beyond the office or the home and into natural lit environments.
“Introducing a new category into market is not easy. Currently, we do not have a category for Computer eyewear or Gaming eyewear in the market. Establishing the need for protecting eyes while viewing a digital screen is what we aim to achieve. The computer eyewear and the gaming eyewear have been specifically engineered to help people maintain the moisture around their eyes which prevents them from getting exposed to the harmful blue lights emitted from a digital screen,” says Srujay.
Gunnars will be participating in the ICGC 2012 in Goa. The Counter Strike: Global Offensive tournament at ICGC has been powered by Gunnars this year. Gunnar Optiks was featured as one of the ‘Brilliant 100 companies - 2012’ in Entrepreneur Magazine in USA.
Do check out the complete GUNNAR range here!