The online application, driven by a data rich backend, works similar to how web search engines work. Various sites are crawled regularly to fetch relevant data, in this case only of products and their prices. This data is then served to users in a standardized format. FindYogi currently serves data across 4 categories viz. mobiles, tablets, laptops and cameras. The application is still in its infancy and will become more useful as more data and features get added.
FindYogi is founded by a young trio, Anil Bhat, Ankit Govil and Naman Sarawagi, who have experience in technology, marketing and sales at MNCs and startups like Yahoo, Novell, Oracle, Capillary Technologies, Freecharge and ZipDial. The 11 people company is currently bootstrapped with funds from friends and family.
With the rise in ecommerce in India a lot of users are coming online to buy. Even though many of them end up buying from their favourite neighbourhood store, the purchase decision is still made online. A recent survey report published by Google says that about 40% of the respondents researched online before making a purchase decision for technology products. The report also states that about 70% buyers know the exact brand and model they want to buy with the help of online research before entering a store. (Source: Tech Shopper Report 2012)
Naman Sarawagi, CEO of FindYogi, said, “Having the right data at one place is required to make informed decisions. Consumers in India and worldwide already use the internet for researching before making any significant value purchases. Search engines like Google are a great starting point for all such research but with data scattered over multiple sites in non-standardized format, it becomes difficult for a user to arrive at a conclusion. FindYogi is an attempt to change that by building a product comparison engine where a consumer does not need to ‘research’ to decide.”