As the demand for digital consumer products increases, a number of dependant and related industries have come up to cater to this demand. Digital signage is one such industry that has benefited as digital hardware gets more specialized for mobile and media-centric technologies. Digital signage effectively means a form of electronic display which shows information, programs, advertising etc. Digital signage is being used by different mobile and media players to communicate with their consumers.
Xtreme Media Pvt. Ltd is one such digital signage and LED video wall solution provider, based in Mumbai. It has developed its own digital signage solution to control any kind of digital screens from a remote location. They also provide hardware required in digital signage like LED video walls, an in-house dedicated teams for software development, installation & support, maintenance etc for all their products. In addition to the software development capabilities, integration with third party hardware and software widen the applications of their digital signage solution.
Xtreme media was founded in 2009 by Sanket Rambhia, who also serves as director and CTO to the venture. Sanket’s entry into this business was relatively easy as his family was involved in the business of selling LED displays. He however innovated on the hardware to make it suitable for the digital signage industry.
Sanket did his post graduation in computer science from DrexelUniversity, Philadelphia, USA. And has worked as a software associate in the risk modeling team of Blackrock Asset Management.
The services offered by Xtreme Media includes all types of indoor & outdoor LED videowalls, LED curtains, LED video mesh, LED floor and more. The in-house team at the startup customizes applications which are in demand across industries such as retail, education, banking, transport, leisure, etc. Sanket says that currently their list of clients constitutes 20% in government sector and 80% across corporate sector. “We have done prestigious projects in LED displays solutions for clients from diverse industries such as oil & gas sector (BPCL, HPCL, Reliance, Hindustan Petroleum), banking & finance sector (BSE, NSE, NCDEX, MCX) as well as worked for Godrej, Mahindra & Mahindra, Asian Paints etc” he says.
Recently Xtreme Media bagged the biggest order in India for digital signage deployment across 2000 branches of State Bank of India. This pilot project on successful implementation would be replicated in other SBI branches and ATM centers. It has been awarded to Xtreme media amongst 14 other digital signage contenders after intense rounds of commercial and technical evaluation.
In addition to this, their digital presence has been marked across Indian Railways to power 140 screens on Surat Platform which is used to manage the coach guidance displays; for Rajasthan State Bus Transport Corporation (RSRTC) they have integrated their digital signage solution with the client’s bus tracking software.
Sanket adds here: “Our experience in implementing prestigious solutions for huge corporations gives us the edge to execute these projects professionally.” Nevertheless there are still challenges that the startup faces in its entrepreneurial journey. Most of the challenges that Sanket and his team of 27 face is while implementing huge projects. “The technology scenario in India and across the globe changes at a rapid rate and we innovate our solutions, services accordingly. However bigger projects do require significant amount of capital at the start and we face trouble there. Also a number of our projects comes from our networks or our resellers who tend to take away a major portion of our profits,” explains Sanket. However they have done reasonably well since inception and Sanket is confident to close this year with Rs 8 crore revenue. Most of the earnings are ploughed into the business to improve their services and they have successfully bootstrapped the entire venture so far. Sanket is however looking for new investments to grow in the future.
Website: Xtreme Media
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