Intel Capital invests US$16 million in eCommerce ventures. Bright Lifecare & Snapdeal.com among beneficiaries

Intel Capital, Intel Corporation’s global investment and M&A arm, today announced US $16 million investments in India’s Bright Lifecare, a distributor of nutrition, health and wellness products; Snapdeal.com, a consumer goods marketplace in India; and existing portfolio company Singapore’s Reebonz.com, one of Asia’s largest private luxury goods retailers.The announcement was made today at the World Economic Forum in Nay Pyi Taw, Myanmar. These eCommerce firms are seeking to scale up and extend their businesses in Asia. Talking about the investments, Arvind Sodhani, president of Intel Capital and Intel EVP said: “Intel Capital focuses on adding differentiated value beyond just financial investments by providing entrepreneurs strategic expertise, a global network and business development programs to help them reach new customers and successfully scale businesses for a global economy. These three companies are delivering new e-Commerce experiences to an ever-increasing customer base. We look forward to helping them grow and succeed through our resources and their passion.”

Intel Capital started investing in Asia Pacific in 1998. To date, it has invested over US$2 billion in more than 320 technology companies in a variety of industries including: mobile computing, consumer Internet, cloud computing, software and services and semiconductor design and manufacturing. Over 60 of these companies have gone public or have been acquired.

Intel Capital was also one of the first investment organizations to enter India in 1998 and has since then invested over $320 million in 80+ companies across 10 cities in the country. Out of these over 20 companies have gone public since. Last year Intel Capital invested in 6 companies: Hungama.com, Yatra.com, July Systems, Tejas Networks, WSO2 Inc. and Saankhya Labs.