IRCTC partners with Yebhi.com to launch online shopping

In probably what is the biggest partnership’s in eCommerce in India, IRCTC, the subsidiary of Indian Railways has partnered with Shop Online Trading Pvt Ltd. (SOTPL) a franchisee of Yebhi.com, marking its entry into online shopping. IRCTC and Yebhi plan to do over Rs 200 crores of business in the first year.

Through this strategic tie-up SOTPL & Yebhi.com will be responsible for developing and managing the e-commerce platform for IRCTC. It will be responsible for end-to-end customer experience from User Interface design on the IRCTC Shopping page to final delivery of the product to the customer.“We are thrilled to partner with IRCTC India’s largest e-commerce website, and look forward to this mutually beneficial association. With this association IRCTC is getting a readymade supply chain with all products offering of Yebhi.com and at the same time Yebhi.com is able to reach out customers from Tier 2 - Tier 3 cities and beyond,” said Manmohan Agarwal, CEO Yebhi.com

IRCTC gets close to 1.2 million daily visits generating 180 million transactions every year making it the largest eCommerce site in the country. Yebhi.com gets close to 100 million visits per annum and does over 2 million transactions every year.

The partnership is based on a tender process that IRCTC opened in February this year to shortlist a partner for its online shopping platform. The tender was open for established eCommerce companies with minimum annual turnover of INR 40 crore from B2C e-commerce business in the last financial year and having a catalog of over 500 brands and offer merchandise from minimum five product categories.

As per the contract SOTPL will be deploying the entire online shopping platform for IRCTC within 60 days from the date of signing of the agreement.