AdIQuity, the mobile ad network, has launched "AppNow" - a product that will convert your WAP site to a mobile app. The platform will use the content on the WAP site and lay it out in a mobile which users can download from an app store.
Anurag Dod, Founder & CEO, AdIQuity said “AppNow will allow wap site content to be available on Android app without any effort or cost. It is a golden opportunity for mobile site publishers to attract new users and broaden their overall user base. The highlight being that one can generate additional revenue with the app without investing resources.”
This is aimed mainly at AdIQuity's existing consumers, so they can build apps of their websites without having to put in the programming hours. AppNow has been derived from their customer needs, says Anurag - "Recent trends show popularity of apps among mobile users, thus it is logical for wap site owners to ride the prevailing trends. In an attempt to deliver more value to our publishers AdIQuity has launched AppNow, a product that provides solution to leverage on the current mobile trends.”
AppNow is a currently private beta and given that it is currently for AdIQuity publishers only, it is unlikely that we will see a public version of this app. In this case, it would compete against the likes of US based UppSite and AppyPie, more closer to home.
The following was on the AdIQuity blog -
Publishers registered with AdIQuity can convert their mobile site into downloadable Android app with just one click. We also give you the privilege of distributing the app to your desired app store and configuring ad slots in the app.AdIQuity offers 95% fill rates from its 100+ ad sources across the world ensuring high revenue generation for its publisher.
Now this makes a lot of sense, as it is an increase in the ad-network's inventory. Most ad networks pitch to advertisers based on the number of apps (inventory) that they have, and this app builder can help them increase that.
I haven't seen the product, so we can't comment on how good it is. But if it works, then it might not actually be a bad idea to launch it publicly, as they could tap into a much larger group of content WAP sites, who are looking to build an app. That, again, is AdIQuity's call.
Click here to know more about AppNow