Set the right expectations for investors – Dr C J Vetrievel, Managing Director, Be Well Hospital
One of the panel members at a Helion event on healthcare was Dr C J Vetrievel, Managing Director, Be Well Hospital. He is an orthopaedic surgeon, who has practised medicine for a decade at various international medical institutions. Vetri’s vision for Be Well is, ‘Quality healthcare by a compassionate team, accessible and affordable to all. To provide the best healthcare under one roof.’ And the mission is, ‘To establish chain of quality high-end secondary care hospitals. To create a new order of healthcare delivery model in India.’
Vetri’s advice to entrepreneurs is as follows:
Think long term
Think about what you really want to do. That’s not a short-term thing. Entrepreneurs should really think that they are here for a long term. Think of the problem you are addressing, and the solution you bring to that problem. Any business model should address that problem and find the solution.
Most of the entrepreneurs get deviated from their goal, owing to pressure to perform. But, I think, you should really focus on the problem that you need to solve, whether the solution is coming to you or not.
Keeping the long term in view, promise goals to the investors; that you are going to do this, you are going to achieve this number, and so on. Many times, when forced to dilute their stake or sell out, entrepreneurs blame the investors. But the problem could be with you, the entrepreneur. You gave the investors false hope and belief of a deliverable that you could not achieve. Be, therefore, very conscious of what to deliver and promise them what you think you can do, and you will really succeed.