Appositely predicting the right time to broadcast when an innovation will take off in a market is the most vital and difficult part of any start-up business. However, this is what most start-ups fail to analyse and thereby, fail to predict the market changes.
To counter situations like these, you have to analyse various aspects of your business, test the market scenario and work on business strategies.
Gerard J. Tellis, Director of the Center of Global Innovation, University of Southern California, talks about the hazard model and matrix that they have developed to predict when an innovation will take off in a particular country and which country is likely to be more innovative.
To find out more, watch the full interview below:
These are the key takeaways from the video :
If you have any questions after watching the video, please leave them in the comments below!