Uber offering Ice Cream at a push of a button
Happening for the first time in India and successively third time globally, Uber users can order Häagen-Dazs ice cream today from 11 AM to 5 PM. Though this activity is taking place across 38 countries in 144 cities, Uber India is betting on it as an opportunity for to bond with their colleagues, families and loved ones over ice cream!
Inside Scoop
Uber Bangalore’s GM, Bhavik Rathod said,
Uber users will be charged Rs. 700 for a minimum order of 2 sundaes by Haagen Dazs, so this is not a revenue generating activity. The activity is for creating an unique customer experience that delights our users by getting an Ice Cream at a push of a button.
Uber Partners(chauffeurs) are also delighted to deliver this unique experience and not taking it as an extra task. Here’s how to order your ice-cream via Uber today:
- Ice-Cream will be available from 11 AM to 5 PM, today(18 July) only
- To request, choose the Ice Cream option in the app. If a vehicle is available, you’ll be enjoying your desserts in minutes.
- Your order will be billed to your Uber account.
Users may share experience on Twitter and Instagram with #UberIceCream!
High Expectations!
Uber’s blog mentioned, “Demand will be very high and availability limited”, which seems like an overstatement given the specific nature of offer. Also, their global tagline for the campaign, “No matter where you are in the world, nothing captures the sweetness of a sunny afternoon better than ice cream.” might not come to be true due to prevailing cloudy weather across most parts of the country.
Uber India other attempts to delight the customer
UberSLEIGH helped in collecting contributions for underprivileged children in Delhi, Hyderabad and Bangalore on Christmas in partnership with Goonj.
Ride with Heroes: This allowed you to request a chance to ride with 2 cricket stars, Brendon McCullum and Faf Du Plesis to go for the launch of a Cricket app - CRICHQ. This was in Delhi.
UberLUX: On demand luxury cars on Women's Day along with a Spa voucher from Jean Claude Biguine was available in Bangalore and Hyderabad.
UberCHOPPER: On demand chopper ride over the city of Bangalore and Mumbai on Father's Day.
There have been many more done across the world such as UberKITTENS, UberTREES, UberFAMILY, UberSLOEP, UberBOATS, which can be soon followed in India as well.
Also read our 'Clash of the Titans' series on Ola vs. TaxiForSure vs. Uber
How has 2014 been for Uber in India?
UberX was launched recently and has been growing rapidly in all the 3 cities - Bangalore, Delhi and Hyderabad, claimed Bhavik. He further said,
The response and growth have been overwhelming. We are growing at a rapid pace and working very hard in further building our supply to fulfil the demand in all our cities. Over the past 6 months, we've been able to get the ETAs to almost 10 mins. In some cities like Bangalore, the ETAs are now below 10 mins. The efficiency Uber brings in has also helped increase driver earnings significantly who have partnered with Uber. Over the next 6 months, you would expect our supply to further grow at a rapid pace to further bring down our ETAs as well as increase the supply so more riders can enjoy the Uber experience, many have come to love and ride on regularly.
