Taste of your childhood now at your doorstep - Paper Boat goes online

Taste of your childhood now at your doorstep - Paper Boat goes online

Wednesday August 06, 2014,

3 min Read

Indian ethnic drinks brand from Hector Beverages, Paper Boat, which hopes to refresh the cherished memories of Indian childhood through its range of traditional Indian summer drinks like ‘Aam Panna’ and ‘Jaljeera’ has unveiled its online shop- shoppaperboat.com. They have partnered with Delhivery to power the entire supply chain technology and offer end to end operations including shipping and cash on delivery payments.


Though Paper Boat was launched in 2013, the company Hector Beverages had earlier raised two rounds of investments from Narayana Murthy’s VC firm Catamaran, Bangalore-based Footprint Ventures and Sequoia Capital (in 2011 and 2013).

Related read: Narayana Murthy backed Paper Boat is giving traditional Indian beverages a makeover

Through Paper Boat, the company offers consumers a brand which is creative, innovative and quirky and offers a classic Indian flavour that transports the consumers back in time. It has a distinct visual and brand identity surrounding typical Indian childhood memories as illustrated by the images below and their Facebook fanpage. Their philosophy is to reduce cynicism in society. It is to reaffirm faith in life and make people believe that life is still beautiful.

Customer can enjoy free delivery across these cities for a minimum order of Rs. 150 with cash-on-delivery option. The company is committing to deliver the online placed orders at the customer's doorstep within 48 hours. The beverages are available in seven flavours at shoppaperboat.com including Aamras, Jaljeera, Jamun Kala Khatta, Aam Panna, Kokum, Imli Ka Amlana and Golgappe Ka Paani.

Image source - shoppaperboat.com

Speaking on the launch of their online store, Neeraj Biyani, co-founder & COO – Hector Beverages, said

The objective of this initiative is to be easily accessible to our consumers. With a large number of our customers spending more and more time online, we wanted to provide our consumers an added avenue of choosing and ordering our beverages. Shoppaperboat.com is a step in that direction.
While Paper Boat is aggressively expanding distribution to reach the stores near you, until then our consumers should have the choice of enjoying our beverage from the comfort of their homes.

End-to-end e-commerce enablement business, Delhivery provides an array of products and services for online businesses like catalogue management, inventory management, multi-city fulfilment, express shipping, same day delivery services, reverse logistics, offline payment collection and processing and customer support.

Mohit Tandon, Co-founder and CSO - Delhivery said- “Paper Boat offers a premium and unique product to the ecommerce marketplace. With Delhivery’s Omni-channel platform, we ensure that consumers have an outstanding experience while shopping for Paper Boat online. We have closely integrated Hector Beverage’s offline distribution network, to ensure delivery of orders within 2 days across all major cities in India.”

Paper boat facebook sample 2
One of the illustrations from Paper Boat's facebook page

Here's to one of the first kind of online stores in India:


 Your first craft lesson.
Your first rain when you were allowed to go out.
Your first sense of accomplishment.
Your first sense of loss as it drowned.
Your first life lesson about staying afloat in harsh circumstances.
Your first science lesson about buoyancy.