Putting food where it matters, The Weight Monitor’s novel diet planTanvi Dubey
The Weight Monitor is a startup promoting the act of eating right among Indians as compared to aimless dieting. The Weight Monitor has come up with a great new initiative — ‘Lose for Good’. This initiative is about how obesity & starvation are two sides of the same coin. While on one side, we are fighting obesity induced by our lifestyle and on the other hand we find children scavenging dustbins for food in India. This program aims to balance this discrepancy. So when weight loss occurs among the TheWeightMonitor (TWM) community, it converts to meals for under privileged children.
Dev Khosla, the CEO and Co-founder of The Weight Monitor, says, “In a developing country like ours, the problem of obesity is here to stay. This is primarily due to the continued exposure to new elements in the Indian diet. While lifestyles are becoming largely sedentary, the dietary habits have not evolved alongside this change. On the flip-side, it is the same country where for sections of the population acquiring a decent meal is difficult, let alone concentrate on nutritional intake of what they consume.”
Dev says, “The Weight Monitor was conceptualized to cater to the Indian masses for the purpose of streamlining dietary intake and promote healthy meal planning. But that does not in any way blind us to the piling burden of food inadequacies. Being a startup, ‘Lose for Good’ campaign is our humble effort towards realizing a long-term goal of promoting ‘food for all’.”
Dev shares that according to a 2010 report of United Nations Development Program, an estimated of 29.8% people live below the poverty line. Nearly 30% of young India does not have access to adequate food and nutrition.
This program is a step towards addressing this problem at a micro level. “To give you an example, our community on the portal has cumulatively lost about 2000+ kilos. This according to the program can equate to food for more than 10,00 kids. As the scale of our business increases so will our community’s contribution to this cause,” he says.
For every kg lost by the TWM community at the end of each month, they will contribute five meals for every kg lost. So for example, says Dev, a customer lose five kgs, we feed 25 meals, six kgs 30 meals, so on and so forth.”
The impact TWM wants to create is very simple. The idea is to promote the concept of food for all. “We want our customers to be a part of an ideology that believes sustainable weight benefits the community,” Dev shares.
The response to this initiative has been good. He shares that they have closed for July 14 with a cumulative contribution of 361 meals and Aug 14 around 450 meals. The scale of the program is directly proportional to the amount of weight customers lose on the website. The more weight they lose, the more meals TWM contributes towards the initiative.
The initiative is open for participation for existing customers only. After every successful weigh-in (logging in of a customer weekly weight), a customer is notified through email about their respective meal contribution. For example, if I weighed a kg lower today, my contribution towards the initiative would equal five meals. Subsequently, a monthly meal contribution email is also sent to the customer.
There are partner organizations involved in this project with The Weight Monitor, like the Aidmatrix Foundations Delhi and Gurgaon Food Banking Network. “Aidmatrix being an international organization, with well reputed partners, and an experienced team, made it our choice as our partner food bank.”
The Aidmatrix Foundations Delhi & Gurgaon Food Banking Network feeds nutritious meals to under privileged children. This is a fully paid sponsorship by Theweightmonitor.com.
“We are lucky that we have an opportunity to contribute in a small way through ‘Lose for Good’ initiative. Like they say, every small drop is essential to build an ocean,” says Dev.
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