So Google has re-invented the email again with Inbox

There has been enough pressure on Google to reinvent Gmail and improve the experience. Today, Google announced the launch of Inbox– a project the team at Google has been working for the past two years. In a blog post announcing Inbox on Wednesday, Sunder Pichaispeaking about the launch said that the first round of invitations are on the way.

First glance at the product gives you a feel that it's a mere redesign of Gmail but that isn’t the complete story. It’s a new way of managing mails focused on bringing relevant content first depending on various parameters. This is where Google would be bringing in intelligence from Google Now and Calendar. The app displays up-to-date info like Google Now cards embedded in your email in the attempt to help you keep track of the important stuff among the detritus and random digital ephemera in your inbox.

Inbox would redefine your normal mail inbox by helping you with actionable options. If your receive your flight tickets, you don't need to see the mail today but would love to have that mail pop up on the day of travel to serve as a boarding pass. If in one line, you would want to sum this new product from Google, its Google Now meets Mailbox.

For a service that started as an exchange medium to send across digital notes around office, today emails have come a long way. The volumes of emails we receive have also increased which makes it important for a service like Inbox to help us discover relevant mails. Also, important mails get buried down in between various deals and irrelevant mails all the time.

One of the most interesting feature in this app sounds to be the Assists feature,

 And speaking of to-do’s, Inbox helps you cross those off your list by providing Assists—handy pieces of information you may need to get the job done. For example, if you write a Reminder to call the hardware store, Inbox will supply the store’s phone number and tell you if it’s open. Assists work for your email, too. If you make a restaurant reservation online, Inbox adds a map to your confirmation email. Book a flight online, and Inbox gives a link to check-in.

We haven’t yet received the official invite and so it’s too early to speak about the app. But the images shared on Google’s blog surely re-assure that this could be Google’s biggest bet to re-innovate Gmail.

With Mailbox already in the market, it would be exciting to see how users react to this new Google product. Hope this doesn't turn out to be another Wave like product that just disappeared without anyone taking note of it.

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