Travel trends from MakeMyTrip: Top destinations, vacation durations and more

31st Dec 2014
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MakeMyTrip is India's largest online travel company that provides services including flight tickets, domestic and international holiday packages, hotel reservations, rail and bus tickets. The company recently released some numbers from their data and it has some valuable insights for travel entrepreneurs.

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image credit: Shutterstock

International Holidays: 2014

  • Thailand continues to be the favorite overseas destination for Indian travellers followed by Singapore and Malaysia (both at Number 2 spot). This is due to decrease in air capacity and consequent increase in air prices to Thailand.
  • Dubai was the third-most popular international destination for travellers from India, and it was also the fastest-growing with a 65% yoy growth.
  • Witnessed a 400% YoY growth in winter bookings for Bhutan
  • Must-visit destinations in 2015 - Turkey, Bali, Cambodia and Seychelles

Top 3 destinations in terms of passenger volume/most popular for 2014 year-end overall:

1)     Thailand

2)     Singapore + Malaysia

3)     Dubai

Top selling destinations- this is the passenger growth from last year to this year to the specific destination

DestinationYoY passenger growth
Dubai65%
Singapore + Malaysia37%
Thailand16%
Europe170%*
Hong Kong11%
Aus/NZ4%
Overall growth40%

* Anomalous growth due to launch of new products

Emerging Destinations

DestinationYoY passenger growth
Bali580%
Sri LankaNew launch

Traveller-group composition

Group CompositionContribution %
Couple34.50%
Family36.90%
Group25.80%
Solo2.70%

Average trip-duration

Number of daysTravellers (%)
21.5%
35%
420.5%
523%
623%
716%
84.5%
91.5%
> 105%

Average trip budget- Rs 60,000 per person 

Domestic Holidays: 2014

  • Short and quick getaways was popular among Indians this year
  • South destinations like Kovalam and Munnar are the top selling destinations this year
  • Goa slipping behind Andamans and Ooty this year

Top-selling destinations

Kovalam, Munnar, Udaipur, Manali, Andamans, Ooty, Goa (Goa slipping behind Andamans and Ooty this year)

Emerging Destinations

Coorg, Kutch, Wayanad, Dharamshala, Bhutan, Jaisalmer, wildlife parks like Kanha and Pench

Traveller-group composition

Families and couples, not many solo travellers

Average trip-duration

While the average trip duration for this period in 2013 was 3-4 nights, so far trends for the Christmas-New year period show average trip duration of 4-5 nights. This is based on transactions completed till the 10th of December and may change , as we expect a lot of last-minute bookings for weekend breaks for these dates in the next few days.

Number of daysTravellers (%)
19%
218%
314%
415%
59%
612%
75%
86%
93%
10 or more9%

Average trip-budget

Ranging from INR 25,000 to INR 80,000 for a couple or small family

Emerging trends:

  • Although Goa is still a very popular destination for New Year , we also see some smaller/quieter destinations finding favour this year
  • A number of people seem to have planned visits to spiritual destinations like Amritsar, Shirdi, Tirupati
  • Couples from metros who are unable to take a long break are looking at nearby destinations for a quick getaway: Mahabaleshwar, Hampi, Manali, Pondicherry, Kovalam are some of the popular picks

Hotels: 2014 (basis data for already booked check-ins from 20 – 31st Dec)

  • In 2014, we are witnessing good traction in Rajasthan (almost all cities) and even hill-stations in the North that are growing above the National Average (see data below). Customers should book early to avoid last minute rush
  • Room Tariffs have almost been flat / or shown a marginal dip in the higher category due to good supply
  • Hotel tariffs will witness a 10-15% price increase in places like Goa, Jaisalmer and Udaipur as we get closer to the end of the month
  • Shortage of good quality hotels will hit Kerala, Pondicherry, Goa, and Hill Stations in South India like Coorg, Ooty and Kodaikanal
  • The checks-in between Dec 20- 31, the tariffs are likely to increase by 10% every 15 days before peaking around Dec 20th, the reason being shortage of inventory
  • Hotel tariffs will witness a 10-15% price increase in places like Goa, Jaisalmer and Udaipur as we get closer to the end of the month

Average Room Rent (December 20th – 30th)

Category YoY growth
1 Star4.1%
2 Star7.4%
3 Star3.2%
4 Star-4.2%
5 Star-1.0%

City-wise bookings growth- the growth is year-on-year and the national average growth is 40% 

Corbett

240%

Dharamshala

220%

Daman

192%

Vadodara

190%

Lucknow

180%

Nainital

133%

Chandigarh

133%

Hyderabad

128%

Hampi

116%

Bhubaneshwar

100%

Lonavala & Khandala

97%

Jodhpur

95%

Bhopal

91%

Tiruchirapally

90%

Haridwar

86%

Puri

69%

Port Blair

67%

New Delhi And NCR

65%

Mumbai

64%

Kolkata

64%

Manali

62%

Pune

59%

Amritsar

58%

Bangalore

56%

Shimla

55%

Katra

54%

Bhuj

54%

Wayanad

53%

Varanasi

53%

Jaipur

51%

Mathura

50%

Dalhousie

48%

Darjeeling

42%

Kolhapur

42%

Mandarmoni

41%

Thekkady

38%

Bikaner

38%

Dehradun

36%

Jaisalmer

35%

Madurai

35%

Kovalam & Poovar

32%

Nasik

32%

Coimbatore

32%

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