In the super-competitive marketplace race to woo sellers (to on-board their platform), Amazon Seller Services Pvt Ltd today announced the launch of the Amazon Service Providers Network (ASPN). ASPN is a network of empanelled third party service providers who will help bridge seller capability gaps in the new digital economy.
One of the sellers on the platform, Mumbai-based Rushabh Shah, Proprietor of Graham Solutions, had no prior experience in creating a digital catalog. He says,
ASPN helps sellers to quickly ramp up their online strategy. As sellers, we don’t have to worry about quality and pricing of these services as we know these are trusted service providers qualified by Amazon. These service providers are trained and do not need any guidance on meeting Amazon standards.
The overall service helps the sellers boost sales by making them focus on their core business and outsourcing these services. Here are some key points about the seller services on Amazon India:
Sellers registering with Amazon.in can access information on all service providers through Seller Central, the online resource tool for amazon.in sellers.
What is the offering?
These service providers offer two services called Amazon Fly and Amazon Boost.
Sellers can choose these as a bundled product or cherry-pick services à la carte. Sellers can use one or more services as per their requirement and pay as they use.
At the moment, ASPN is being used by a wide range of sellers, including large retailers like Shoppers Stop, small offline sellers like Max Exports, online sellers like Fashionara and more.
This time for sellers!
Snapdeal has been vocal about their ambitious target of onboarding one million sellers on their marketplace in the next three years. Flipkart has also shared its plans to foray into advertisement segment to help sellers (on their platform and others) with visibility. The e-commerce giant also plans to scale up its training presence across 40 cities in the next six months. Recently, Snapdeal also announced its sellers using the company's SME financing options to raise $8 million.
With the competition getting more fierce, the market forces are divided between the acquisition and retention of customers on one hand and nurturing the sellers on another.