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Expansion

redBus goes international, now in Singapore and Malaysia, many more countries to be added soon


A couple of weeks ago, ibiboGroup rolled out redBus in Singapore and Malaysia with www.redbus.sg. With this launch, redBus is now available for travelers to book inter-city bus tickets between Singapore and Malaysia, and intra-city tickets within Malaysia.

“We are very excited about this launch. This is yet another milestone in ibibo’s journey. Ever since the acquisition of redBus in 2013, we have worked hard to build out the new global platform, mobile apps and a solid management and technology team led by Prakash,” said Ashish Kashyap, Founder & CEO of ibiboGroup.

yourstory-redbus-goes-international

This expansion is part of the launch of the new redBus global platform that supports multiple currencies, languages, time zones, and integrated with international payment systems.

“Our B2C platform is international ready with the website, and mobile apps etc. We just have to integrate the local banks and payment gateways before we go live,” said Prakash Sangam, CEO, redBus.

In an exclusive interview with YourStory, Prakash tells us why they chose Singapore and Malaysia.

Singapore and Malaysia are pretty large markets. If you look at a large country like India, we get about three to four-and-a-half lakh seats available on our platform everyday, while in Singapore and Malaysia, together, we get almost 25 percent of the same inventory (almost 100,000) available per day.

The bus market in this region has around 120 to 130 major players out of which redBus has brought on board almost 70 operators as of now.

“Singapore is a great place to start a new business. It is easy to set up operations, scale and manage the venture. Also, the bus market there is fragmented, so it makes sense for a marketplace like redBus,” added Prakash.

Talking about redBus in India, Prakash said that redBus is currently growing at the rate of 80 percent year on year, with over 1800 bus operator on board as of now. He also attributes this growth to the addition of a few Indian state RTCs (Road Transport Corporations) to the platform.

“We plan to address our weaker markets in North India by adding government inventory. As of now, we have government inventory from UP, Himachal, Goa, and Bihar, and as we talk we are adding more states’ inventories,” said Prakash.

International expansion of redBus will not stop at Singapore and Malaysia, Prakash assures that many more will follow.

“There are many more markets in the world where the bus structure is similar to India, and many people are forced to book bus tickets offline. We have strong knowledge from India, which we will use to make a profitable business in many other such markets in the future,” added Prakash.


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About the author

Aparna is a Pune-based features writer who has been tracking Indian startups for over 2 years. When this Columbia j-school graduate is not writing stories on business, science or technology, she is busy going crazy with her newborn son.

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