What makes entrepreneurs take the plunge?
For some, entrepreneurship is a matter of choice and for others it just happens. In my case, it’s an amalgamation. All I knew was that I couldn’t continue my monotonous job but I had the least clue on how to unveil my ambitions to make it big in life. That’s when I took the plunge of polishing the entrepreneur in me. To begin with, I took small projects of content writing, website development and other branding related consultancies. For almost a year, I tried my hand at many such diverse projects to understand the customers in the digital world and market as a whole. And that’s when with deep rationalising I conceptualised CrispTalks.com.
That’s a glimpse of my story. But I know many readers who are aspiring to be entrepreneurs will need a broader perspective to jump into this crazy-yet-amazing world of entrepreneurship. So here’s some entrepreneurial guidance from other innovators who believed in their ideas and lived them passionately.
Here’s what Pawas Jain, Founder, Blue Box Media Pvt Ltd., had to say:
“It is indeed an interesting question that you have raised. Here’s my threefold answer to your question. There were three reasons that made me jump from a safe and prestigious profession of chartered accountancy on to the risky and uncertain path of entrepreneurship:
- The belief in my idea and moreover the belief in creative innovation. The more we thoughtfully conceptualise a product or service, better are the chances of sustainability of that business in the market. Digital media, the field we rightly chose, is at a budding stage in India and is bound to see manifold revolution in the upcoming years.
- The motivation from people around. When you have a good set of people and a strong network surrounding the ecosystem, you are all geared up to face the challenges in a better way.
- A good team to work with, and a co-founder that complements your skill set makes the journey of entrepreneurship easy for you and you are motivated even more to take the plunge.”
This was certainly one of the perfect examples of taking a planned way to entrepreneurship.
And here is Nitin Jain from Indibni, a personalised gifting solution provider for whom entrepreneurship just happened.
“So I took a photograph of both of them, converted it into a hand drawn sketch, and printed it on a golden foil and framed it between two glasses. When I gifted it to couple, everyone got excited.
“It was my #indibni moment. Gifting is not about price, utility, shape or size; it is all about the experience it gives to a buyer, and the feeling it evokes in the receiver. If what we are doing can touch people's hearts and bring a smile on their face, we can actually pat ourselves on our back for a job well done.”
Entrepreneurs take the plunge because they are not worried about getting wet in the rain; they love to dance in it.
Do you have your entrepreneurial stories to share? If so, share your experience by dropping a comment. I would love to know what made you take the plunge.
About the Author
Rachna Ghiya is a startup enthusiast who is currently running her CrispTalks.com that serves other start-ups with affordable animated videos. Besides this, she is happily connecting with other entrepreneurs by organising informal meet-ups for entrepreneurs as City Mayor for EntrepreneurCafe.org – Jaipur chapter.
