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Amazon, Flipkart, Snapdeal, Paytm — Big 4’s App Performance in 2015

Deepak Abbot
30th Dec 2015
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Following up on my last year’s post on Mobile Commerce, I decided to focus only on Big 4 this time primarily due to lack of time. Here is what I published in Dec 2014:

App Performance

The numbers shown below are based on my formula based on publicly available data. Plus I have used all the free sources of data (non-paid) available from popular App store analytics platforms. The charts below are only for Android, which IMO would be 85% of all App traffic.


downloads apps

 

Approximate Download in last 6 months (in millions)

App Performance

Flipkart grew 2x

App Performance

It represents returning users

App Performance

Month 2 retention seems to be the biggest concern for all

App Performance

Number of days a user stays before attriting

App Performance

Amazon has the lowest DAU of all

App Performance

Net Install Base as of today (Total minus uninstalls)

App Performance

Snapdeal scores the lowest in MAU

App Performance

Clearly Paytm leads the pack as it included recharge orders as well

App Performance

Big Billion Day saw Flipkart becoming the no.1 overall App in India beating Whatsapp/Facebook

App-Performance

 

Snapdeal also gained during the October sale

App Performance

Amazon went aggressive with mobile campaign around May resulting in no.1 position overall

App Performance

Paytm seems to be focusing less on vanity metric like App Rank

I will be happy to hear your feedback on this. Feel free to comment here or tag me on twitter @deepakabbot or mail me at dabbot@gmail.com

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