Following up on my last year’s post on Mobile Commerce, I decided to focus only on Big 4 this time primarily due to lack of time. Here is what I published in Dec 2014:
The numbers shown below are based on my formula based on publicly available data. Plus I have used all the free sources of data (non-paid) available from popular App store analytics platforms. The charts below are only for Android, which IMO would be 85% of all App traffic.
Approximate Download in last 6 months (in millions)
Flipkart grew 2x
It represents returning users
Month 2 retention seems to be the biggest concern for all
Number of days a user stays before attriting
Amazon has the lowest DAU of all
Net Install Base as of today (Total minus uninstalls)
Snapdeal scores the lowest in MAU
Clearly Paytm leads the pack as it included recharge orders as well
Big Billion Day saw Flipkart becoming the no.1 overall App in India beating Whatsapp/Facebook
Snapdeal also gained during the October sale
Amazon went aggressive with mobile campaign around May resulting in no.1 position overall
Paytm seems to be focusing less on vanity metric like App Rank
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