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Smart businesses don’t recruit employees; They recruit growth hackers

Nishit Sood
9th Jun 2016
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Smart businesses understand the needs of the target audience, expectations of the customers, and the demands of the market to ensure enviable growth and success. But, right anticipation at the right time is not enough to achieve organisational goals until a team pursues them strategically. These are the employees who follow the commands and instructions of the leaders to convert plans into actions. They work relentlessly, yet smartly even in the hours of emergency and employers love to call them ‘Growth Hackers’.

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The future of an organisation lies in the foresight of its leaders and the fortitude of their teams. And a right combination of both gives birth to enterprises such as Apple, Ford, GE, Google, Nestle, and Unilever.

As the global economic scenario is changing rapidly after the advent of IT and digital media, businesses are more interested in acquiring workforce that may easily anticipate as well as accommodate the change in the line of market demands and objectives of the business. Therefore, to address the evolving business needs, companies are not just looking for qualified and experienced employees, rather contemporary employers are hiring smart, dynamic, and focussed people.

The most sought-after skills of growth hackers

As professional qualifications matter more than academic qualifications, the quality of experience is more important than the longevity of the experience. Ability to take initiatives, influence to inspire others, willingness to lead a team, creativity to produce fresh ideas, commitment to carry a task and confidence to accomplish the task.

These are the attributes that distinguish a growth hacker from a routine employee who just responds to the commands of his/her boss. Gone are the days when corporate leaders used to pride upon docile followers. Today, they prefer a company of dynamic change-makers; the workplace growth hackers.

How to groom employees into real growth hackers

Apart from an individual’s merit and aptitude, it is employee training that fosters one’s learning abilities and equips a person with quintessential performance and managerial qualities. Various types of training programmes have been developed by the subject matter experts in the last couples of years to facilitate the growth of contemporary businesses with competent talent.

Some of the most effective programmes in this realm are: Change Management, Situational Leadership, Train the Trainer, Crucial Conversation, and Crucial Accountability.

These innovative learning and development approaches not only raise the competency level of the employees, but also help leverage a culture of accountability, commitment, self-motivation, and satisfaction. Moreover, these programmes narrow down the gap between managers and team members, accentuates communication between them and motivates them for active participation in group activities such as peer-to-peer coordination and solidarity among the team members.

These phenomenal and unconventional skills are almost mandatory for Gen-Y employees, because these are the people who plan, process, propel and help a business to achieve its ultimate goal; sustainable and inclusive growth, and for that reason, they are called Growth Hackers.

(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory)

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Nishit Sood
Nishit Sood MD - YOMA Multinational Solutions LLP is a graduate in Finance & Economics from SUNY Plattsburgh, New York, and is also an alumnus of LBS, London, and ISB, Hyderabad. Prior to taking the seat of the chief pilot at YOMA, Nishit served in organizations in the financial and HR sector in India and abroad like DSP Merrill Lynch, Darwood Associates, Ken Blanchard and DOOR. At YOMA, Nishit directs and aligns the company’s operations and strategic objectives in line with the short and long term goals. Nishit is also the part of FICCI's Young Leaders committee and CII's Young Indians.

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