A compelling article might attract people, but it is an interesting video that is the real conversion powerhouse. Unlike articles, videos can communicate your brand’s story and create a lasting impression in a short time, which is a plus in today’s fast-paced world. According to KISSmetrics, the chances of people making a purchase are greater by 64 to 85 percent after watching a video. In another study by Aberdeen Group, it was found that companies that use video content get 41 percent more web traffic and grow 49 percent faster than those that do not.
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The benefits of video marketing are immense, from SEO advantages to increased sales conversion, customer retention and more. Other than the obvious reasons of brand recognition and lead generation, here’s why you should make video a part of your content marketing strategy.
It enhances social media engagement
Video viewership on Facebook has taken a quantum leap. With more than 500 million users, the average number of video views daily is now above 8 million, according to TechCrunch. Also, a Socialbakers study found that video posts have the maximum organic reach as compared to other types of Facebook posts. These stats show how much a video can affect your social media engagement with your followers. Grab their attention with an entertaining video; clicks, likes, comments and shares will follow.
It is an integral part of the online experience
Video plays a vital role in internet users’ online experience, which is sustained by a variety of video-sharing websites, the most popular of which is YouTube. The world is on YouTube as it features user-generated content from around the globe. Once you upload your videos, you can drive traffic to your YouTube channel from Facebook and Twitter. Give your viewers what they want to watch and your videos may soon go viral. That makes YouTube one of the best places for you to spread your reach across various demographics and find prospective consumers on a global level.
It is a relatively low-cost marketing medium with great returns
According to video statistics by Invodo, 51.9 percent of marketing professionals in the world consider video as the content that offers the best ROI. And it’s for the right reasons. To get a TV commercial slot that lasts a few seconds, you have to spend a major portion of your marketing funds. However, you can create a great video for your advertisement campaign at a fraction of the cost, now that most of the TV content is consumed online, especially on YouTube.
If you haven’t already included video in your marketing campaigns, now is the best time to start. Remember that engagement makes your digital marketing strategy efficient. Embrace video marketing to engage your audience and grow your brand.