Getting your site or blog to pop up in an organic search on Google and Bing is not all that difficult. Your goal when optimising your site should be to create great backlinks, high-quality content and show relevant keywords that will make sure that you rank high on search results.
One thing to keep in mind is that getting your website to appear in search results for very competitive searches is difficult and a little time-consuming. Search Engine Optimisation, or SEO, is a long-term game and helps build your business. So here’s a list of the fundamental tools you must use in order to get your much-needed organic traffic:
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Google Keyword Planner
Use Google Keyword Planner to determine search volumes for the keywords you have shortlisted to get an idea of their frequency of use and ranking. From there, keywords and phrases that have the highest search rankings should be your focus.
Google Trends helps determine historic data and search histories for your chosen keywords. The data regarding usage of your keyword is depicted in an interesting graphical format. This will help you map this information geographically and suggest other relevant keywords.
MozBar is your best tool at getting instant information from any website you are visiting. SEO has a lot to do with knowing what works, and MozBar helps you do exactly that in one glance. MozBar is inbuilt into your header. As you click on it, it helps you generate instant reports of the website you are on. The toolbar has three major activity highlight: Page Elements, Page Attributes and Link Data. The MozBar tool is better if it is a paid subscription. However, if you are penny crushing, they are kind enough to give you quite a lot of data for free.
Google Search Console
Google Search Console helps you monitor and maintain your site’s presence on Google Search. By using the Search Traffic tab and the Search Analytics tab, the tool brings up a list of keywords you’re currently ranking for. Following this, sort your keywords by ranking position and target the ones that are on the second page of the search results. With a bit of a SEO magic, you should see them creep up onto Page 1!
Being able to dig around on the backend of your site, getting to know how it functions and identifying any issues, if any, is a crucial step in reaching optimisation ‘nirvana’. WooRank Plugin scrapes your site and informs you of any inefficiency. It is a great tool to get an overview of yours and your competitors’ website.
Outdated Content Finder
All SEO Ranking signals revolve around content of some kind and highlight the impact good content has on your site. Coming up with fresh and unique ideas day in and day out is incredibly hard. However, it is necessary to keep your site relevant and engaging to your audience and optimised for search engines. If you are struggling to find good content to talk about, this is for you. Simply feed in the term you wish to be ranked for and Outdated Content Finder will suggest relevant and similar topics you can talk about. You can also study trends, read old posts and jazz up your content to make it to the top ranks. Post this content and get in touch with your webmaster to see if your newly generated content can be pushed.
There are many SEO tools available in the market today apart from the ones mentioned here that can help you boost your ranking and visibility. However, finding one that can be tailored and customised to meet your need still remains a challenge. If you have a good budget, there is no harm in developing your own SEO tools to map your performance. Until then, these tools should do just fine.
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