How businesses in India can use Snapchat

Communicating through messages is now passé. Snapchat has transformed the entire era of communication. Young people are now seen taking selfies and communicating through snaps and videos. Interesting, isn't it? However, this transformation is not limited to communication; Snapchat has also ushered in a new age of marketing.

Why Snapchat?

Snapchat sees more than 150 million users daily! Shocking? This is in fact far more than Twitter's daily usage and very close to the number of views on Instagram or Facebook. Where India is concerned, people are still adapting to this new platform, which has become quite popular in the age group of 15–25. When the customers are loving it, brands ought to be out there! Do you even have a choice where including Snapchat in your marketing strategy is concerned?

Here are some ways to use Snapchat in order to build your brand. Check them out!

1. Showcasing product/services

This is one of the foremost benefits brands can get from Snapchat marketing. What better than telling the story of your product or service in the form of videos or snaps? This helps prospects in understanding a brand’s product or service in a far better way, thereby improving chances of buying.

1. Customer interaction

Customer service is one thing that counts the most for any brand's image. Companies can effectively use Snapchat to send direct snaps to customers, thereby increasing interaction, and hence, satisfaction.

1. Behind the scenes

Customers are always interested in and keen to know about the happenings in the company. Brands can encash this by showing what goes on behind the scenes. This can be anything like workplace design, birthday celebrations, festival celebrations; the list goes on.

This is a fun activity that can be done and the relevant content is easy to find. After all, it’s a way of being

transparent.

1. Pre-launch teasers

Yes, this is a pretty new thing brands should try out. It will work specially for product-related companies. Brands can get the snaps for teasers and broadcast it to users. This can help in creating eagerness regarding the products.

1. Live coverage

Though there are other mediums like Facebook Live and Periscope, use of Snapchat for live coverage of events is the best way.

The prime reason for this is, in today's busy world, it is hard for people to take time out to attend events. Using snaps to cover live events gives people an idea about what is going on even when they are unable to be there in person.

An interesting way to market, right? Who knows, Snapchat might soon leave other social media platforms behind and become number one in the race! Jump into it soon to show your swag!

(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)