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Why your business needs to be on Instagram

Sonal Mishra
11th Oct 2016
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Do you want more people to notice your brand?

Have you seen how your competitors are making huge profits without burning cash on commercials and offline advertisements?

Gone are the days when only print and audio visual media could make or break a brand in the market. This is the era where everything can be controlled with just a few button clicks. Social media is now like the air we breathe. Instagram, since it hit the internet world, has become a go-to app for sharing photographs that are markers of your lifestyle and has given the world a new breed of Internet star. These users have hundreds and even millions of followers and are using the photo sharing app to influence brands of all type.

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That said, Instagrammers are shoppers. With more than 500 million monthly active users, Instagram has now overpassed Twitter. Can you even fathom that? It is constantly evolving and will soon become the “IT” network of online shoppers. Iconosquare’s 2015 Instagram study shows that 70 percent of IG users report having already looked up a brand on the platform. Plus, 62 percent of users follow a brand just because they like it! This is the right time for you to build a winning social media marketing strategy to create a strong Instagram presence for your business.

The best part of this platform is that it doesn’t matter whether your business is small, medium or well-established. Instagram is a strong marketing and social sharing tool that you can use primarily because it gives you a chance to work through it visually. In case you’re new to the platform and don’t know how to make full use of it for your marketing, this article can help you.

Here are a few reasons why you need to create a strong Instagram presence for your business

Your customers are looking for you on Instagram

It’s true. For social media natives, an Instagram account has become a stamp of authority and authenticity. Primarily, if you are a lifestyle brand, your target audience are going to look for your on Instagram before proceeding to Google or any other search engine.

It is the one stop destination where anyone can find, judge and even flaunt the visual identity of a brand. This app is all about being visual, visually aesthetic, impactful and definitely sales-driven. It is a known fact that a human mind registers a photograph much faster than the written or spoken word. Forrester, an American market research company, has given the title of “King of Social Engagement” to Instagram, highlighting the fact that the Instagram posts of top brands have generated a per-follower engagement rate of 4.21 percent. In other words, Instagram catered these brands 58 times more engagement per follower than Facebook.

It is a platform being used for brand exposure

Instagram adoption is at 85 percent among top brands. With such statistics in place, you know the social network has become a strong pillar of social networking. Brands of all sizes and capabilities are seeing great success on this mobile-only sharing app. Apart from giving you a platform to connect with new and potential customers, it also helps you get discovered by partners and retailers. You can be a startup of handmade creations, someone so new that you still operate from your home. But with this app, you can still build a cohesive and recognisable brand identity. The photographs will help you. But the hashtags, mentions and location tagging will help you to get your hands on real time user interaction. You can monitor the interests of your followers by following them; and in this world, a follow back means a lot. Also, unlike Facebook, Instagram does not have a filtered feed, so all of your posts will show up in your followers’ feed.

Instagram is all set to roll out new business tools than can give you many more options to monitor and get in touch with your users. The feature of stories is already a potential tool to connect to your customers in real time. The mantra for any business to survive and thrive on social media is to constantly evolve.

Still wondering why your business needs to be on Instagram? With the app evolving for businesses, this is the best time to connect with your target audience in the right fashion.

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