Television and radio advertising is now passé. We are living in the digital age. Everyone has access to internet via their phones and laptops or through cyber cafes. Social media platforms like Facebook, Twitter, and Instagram have witnessed a surge in the past few years, and marketers have left no stone unturned to create a space for their brand on these platforms.
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While marketers make it a point to promote their brand on maximum platforms, their main focus is always Facebook. While it is true that Facebook offers a larger audience, other platforms, too, have their own unique features. Snapchat, for instance, presents a unique opportunity to help you increase your brand's community engagement, loyalty, and brand visibility.
Here are a few innovative ways in which you can use Snapchat for your business:
Be a tease
Since photos and videos last only for a few seconds on Snapchat, use this feature to tease your audience about a new product launch or a new line that your brand is about to introduce. This will create a buzz about the upcoming launch and will make users curious enough to keep coming back for more.
Give a glimpse
Take your users behind the scenes. Use the caption and drawing tools that Snapchat offers to show off your corporate culture. Give your users a glimpse into how their favorite product is manufactured. Hand over your Snapchat handle to a few trusted employees for one day each so they can bring variation to how the brand is viewed.
Invest in Snap-Ads
Snap-Ads are 10-second, full-screen vertical videos that appear between stories. Snap-Ads are a great way to catch the attention of your target audience and increase your number of followers. These ads allow the audience to swipe up to view more content, like longer videos and articles written by the brand.
Keep it youthful
According to Snapchat, the average user age group is between 12 to 34. The audience on this platform is looking for content that is fun and colorful. Therefore, you should keep your brand free from corporate stuffiness on this platform. That doesn't mean you fill your channel with all things frivolous. Keep it youthful yet professional.
Partner with influencers
Just like with Twitter and Instagram, Snapchat, too, has its fair share of influencers who receive a multitude of views on their stories. You can partner with four to five such influencers and do brand stories in collaboration with them. You can also offer a brand takeover for a week by a famous influencer or even a celebrity and make your audience view your brand in a whole new light.
Highlight brand events
If your brand is collaborating with bloggers, follow the blogger around when they visit your store and take 10 second snaps to give your followers a sneak-peak into the workings of your brand. Same goes for other brand events like launching of a new line or major season sales which will attract the users to drop in to your store.
Snapchat is filled with teenagers and young adults, and your marketing team will require a fun and youthful strategy to touch base with its users. However, once your brand has hit the ground running and figured out what works and what doesn't, you'll have a plethora of options to explore.