When a customer buys a product or receives a parcel, it is the packaging that gives them the first impression of the product. Companies understand that packaging their goods in a manner that will impress the customer is important as it not only lends to the brand value, but at times also influences the customer's buying decision. Owing to this reason, brands end up spending boatloads on the packaging of their various products. Sometimes, the expenditure on packaging is so high that it costs more than the product itself! Here are a few packaging tips that are not only eco-friendly in nature, but will also help businesses rein in their packing costs.
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Do your research
While it is important to concentrate more on the product you deliver, the packaging of the product cannot be overlooked. Your merchandise needs to be packed in such a manner that it can successfully survive air, water and land journeys to faraway places. You need to test multiple designs and material options before you narrow down on a certain form of packaging. If you've done your research well, it will save you the headache of unhappy customers, damaged goods and package redesigning in the future.
Get several quotes
This is a no-brainer. You are bound to ask around and get multiple quotes for the different types of packaging you might be considering. However, while comparing the different bid prices, make sure that they are quoting the absolute same sizes and materials, or it will get confusing for you to choose the cheapest buy. If you have no expertise in this area, and you have a little money to spare, hire a broker who will do the assessing and comparing of quotes for you.
Buy in bulk
A lot of suppliers offer discounts when you buy cardboards in bulk or get printing done in a large quantity. You need to scout the market for such suppliers, as most of them don't advertise their offers. Buying in bulk contains major cost-cutting potential. More than anything, it is important to build relations with your vendors and suppliers, as showing your loyalty towards them will not only give you a leeway for future payments, but will also ensure that you get a good discount percentage on your next order.
Cut down on layering
The more layers you use, the costlier your packaging will get. Be it foam, cardboard or bubble wrap, try to cut down on your number of coatings. More layers don't necessarily translate to safer packaging. You can use a single thick layer instead of several thin ones, and your products will reach your customers in a perfectly good condition.
Manage your tools and equipment
Train your staff to judiciously maintain your tools and equipment, as the longer your machinery lasts, the longer you don't have to shell out money for new equipment. Implement a maintenance programme that will protect all your instruments from damage and decaying. You can also invest in a modest inventory of the spare parts you need most often.
No matter what you’re packaging, always ensure that your business card goes out with the shipping of each product. Try to get a supplier who isn't concerned solely about making money, but also has the best interest of your business at heart.