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How to be creative in your business

Sharika S Nair
15th Feb 2017
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Managing a business is a tricky act indeed. You need to come up with new ideas and keep up with the trends. Also, you have to sell and be cautious. Juggling all this simultaneously is a skill. Irrespective of your line of work, being creative is an added advantage. Whether you are a radio jockey, startup founder, full- fledged businessman, chef, baker, or artist, you would want your work to stand out, and for this you need to think out of the box. Organising your thoughts leads to thinking in a different way, thus allowing creativity to grow.

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Here are a few tips to increase creativity in the work you do for your business:

Practice openness

People who are open to ideas tend to embrace creativity. But this doesn’t mean the ones who don’t accept new thoughts immediately are less creative. It might mean they need time to analyse the pros and cons of trying out something new.

Be inquisitive and playful

An inquisitive and playful mind allows to be creative by soaking in information and observations. This will also diversify your experiences. This is what may separate you from the crowd.

Detach from old practices

This means it is necessary to see things from a different viewpoint. We often tend to continue with tried and tested practices simply because they worked in the past or because they keep us in our comfort zone.

Develop a culture of creativity

Including a foosball table or game box in your company’s activity room isn’t enough to cultivate creativity. Develop a good culture through screening diverse documentaries, including a white board, and holding discussions on how everyone can benefit from other’s ideas. Over time, creativity of employees will increase and people will even make voluntary efforts to think out of the box.

Look out for constructive criticism

Several companies hold exclusive sessions to provide constructive feedback and criticism. Though nothing can be made completely perfect, such discussions can provide a path to perfection. Criticism should be looked upon as a means to improve your creativity and let your thought process take a different turn. Asking for honest answers from someone outside your team also helps.

Switch the physical environment

Have you ever wondered about seeing the same things around office? Chances are that you have become so used to the monotony that your thought process has also tuned in to it. Switch the physical environment in which you work in to get a different feel. Variety leads to creativity.

Decrease time crunches

There is no time frame in which one has to be creative. In fact, if you work under pressure, your creativity decreases. Keeping a free mind and working at your pace helps in nurturing creativity.

Though there isn’t any rule book to follow for business creativity, trying out these tips is sure to help you in your business and organisation.

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