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4 tried and tested rules for fantastic copywriting

Sromona Bhattacharyya
22nd Mar 2017
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Imagine if you could hire one salesman for every sales task. A copywriter is nothing short of that single salesman. Copywriting is the art of writing copy that entices prospective customers to buy a product or service. It is a marketing essential that will never go out of vogue because it helps lure possible buyers and helps reach out to all customers simultaneously.

Image: Shutterstock

Image: Shutterstock

If you read a pack of biscuits or any decent website, the words, phrases, and captions are what help attract attention. And the better the writing, the more it attracts people. Now, even if there is no preset handbook for copywriters, since it’s mostly creativity that counts, there are a few general tips that will help furnish better writing and help write better copy.

People reject the approach

More often than not, there lies a huge gap between how we think we are perceived and how we are actually perceived by people. If your ad, webpage, or email fails to convert as many customers as you aimed for, read what you have written and ask yourself why your approach is being rejected. Once you identify the problem, you’ll be in a much more comfortable position and frame of mind to make the necessary changes.

Answer the vital questions

In order gain the faith of your customers, you need to answer important questions that will seal the deal. And to make them trust you better, load up your page with testimonials and other relevant stories about your past experiences. When it comes to garnering some respect for yourself, display your credentials and logos if possible. It’s important for people to like you in order for them to work with you, hence, it’s not a bad idea to lay out in front of your readers about what you can and cannot do!

Draw a story

Following through the previous step, after establishing trust and respect, it’s time to tell your prospective buyers about what services you can offer. The key here is to guide the prospects towards things that you want them to do. Mug up the ‘Show, don’t tell’ mantra, because that’s all that matters. As economist Theodore Levitt rightly put it, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”

Provide free advice

Everyone likes free stuff, especially on the internet. Since you have already established how resourceful you can be, do not waste any more time to tell them what they want to hear. Plunge directly into the core of the matter by letting them in on a few exclusive advice.

These are a few basic steps that should be taken care of while writing a copy and if done right, it can turn a lot of prospective customers into actual ones. Copywriting is a difficult feat that cannot be conceptually understood but the difficulty lies in execution!

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