How Evoxyz Technologies ensures safety of children in school and outside with its app
The Gurgaon-based platform is selling solutions to schools and aims to launch tracking services for other sectors as well
The 2012 Nirbhaya case shook the entire country out of its slumber to seriously look into the issue of women's security. People took to the streets to protest the callous attitude of authorities towards women's safety. The lawmakers also discussed the issue in parliament and assured the nation of stern action and laws against violators.
The incident led Shilpa Mahna Bhatnagar to feel anxious about the security of her girl child. She was then working with Hughes, a networking company and satellite service operator.
When she dug up data on assault cases, she found staggering figures on crime against women and children in India. She realised much to her chagrin that whereas millions of dollars were being pumped in for various kinds of software and apps, little had been done for child security. She decided to fill this gap by addressing the issue of child security in the country.
In 2014, Shilpa (40), and her two friends, Sukhesh Madaan (43) and Abhishek Singh (30), bootstrapped Evoxyz Technologies, an IoT-based solution provider for child security.
“We launched our product targeting security of children between the age group of two-and-a-half and 12 years. The IoT device offers the live location of the child and safety alert to parents or schools,” says Shilpa, CEO, Evoxyz Technologies.
The company has built two successful solutions so far: EvoSchool and EvoTag.
The former is a communication platform for a school, with its teachers, students and their parents. It acts as a child security solution that provides real-time location alerts through GPS tracking, location log and auto attendance from the school premises to the parent.
EvoTag is an end consumer product that offers a home security solution. It alerts the owner through the app.
Creating differentiation
Shilpa admits that it’s difficult to crack the IoT device market in India, and hence doesn’t plan to delve into the device market. She is happy to project her startup as a service platform.
“Though we are selling IoT devices on our platform, we want to give the freedom to our users to buy hardware device from anywhere and just enable the service on the device.”
The platform follows a SaaS-based model and charges between Rs 900 and 1,000 as an annual subscription fee. The hardware costs between Rs 1,500 and 6,000, based on the product.
Evoxyz provides plug-and-play solutions for the end user, minimising the dependency on hardware.
Future plans
Shilpa explains that the service provides a configurable platform for micro-location tracking that can be easily integrated by other solution providers to enable quick development of location-based solutions.
The Gurgaon-based startup not only helps build quality solutions but also aims to provide a variety of features based on its data analytics engine in child security, healthcare, retails customer experience enhancement, home security, GPS and tracking, to name a few.
With the help of a technically advanced platform, Evoxyz can assist companies to realise the potential value in their data. It can also help new companies and people foraying into this area realise quicker turnaround time in their products, assisting them to focus on the use case they are building instead of worrying about location tracking, data collection and its analysis.
Shilpa says that she is aiming for the expansion and diversification of the service and looking forward to raising funding soon for the purpose.
Evoxyz claims to have achieved a year on year growth of 2,000 percent and a revenue that has touched the $100,000 mark in this year.
“More than 15 organisations including schools and enterprises are using our location-based technology,” says Shilpa.
Many thronging to provide a solution
There are several GPS solutions and technology-based companies focused on school bus security like Opal Solutions, Delhi-based AppAlert, ATIC, and startups like Thiruvananthapuram-based TrackSchoolBus and Bengaluru-based Northstar and Purnatva.