Effective communication determines the future of all businesses. Whatever the medium, a company’s need to get closer to its target audience, and vice versa, is imperative to its success. With an aim to help bring about this process of effective communication, YourStory is proud to introduce a brand new feature on the site- YourStory Profiles!
YourStory Profiles aims to give a voice and platform to individuals and organisations who are dreaming of being this generation’s change-makers – those who are ready to disrupt traditional ecosystems for the greater good.
If you want your company’s story featured on our website, sign up with on the Profiles page. Following this, YourStory will give you access to administer your company’s pages on our website, so you can update it with recent milestones and news. To know more about YS Profiles, click here.
To familiarise companies with the way YS Profiles works, YourStory, in collaboration with Bombay Connect, a Mumbai-based co-working space looking to bring creative minds together, held two informal orientation sessions at the latter’s headquarters at the Bandra Kurla Complex (BKC). Following an introduction by team-members on how companies can sign up with YS Profiles, and the parameters they must meet for the same, we invited a series of renowned entrepreneurs, aspiring startups and investors to speak about their inspiring individual stories at the event.
These included names like Parthasarathi Sinha, co-founder of Adoro; Authenticook, a Mumbai-based food startup, and Athlete’s Today, another Mumbai-based sports management startup. The floor was later opened to entrepreneurs hailing from a series of B2B and B2C companies and industries, excited to share their journey thus far. The event also proved to be a great networking meet for those present, to build contacts with fellow entrepreneurs in their own field and for investors looking out for the next big game-changing idea.
The venue, which hosts a number of startup offices, proved the perfect setting. Based on the positive response from the two events, we hope to host several more of these in the future!