For years, marketers and entrepreneurs alike have been dealing with the “elevator-pitch” conundrum, specifically what goes into it and what must be excluded. There is no definitive handbook to a perfect elevator pitch, however are set in stone 'must do' and 'must not do'.
The difference between a good elevator pitch and a great one is that the latter utilizes the art of storytelling, while cleverly blanketing the sales aspect of it. Given that the speech may last longer than an elevator ride, it has to be impactful so much so that the audience (say client) is a hooked to know more.
These pointers will help you turn around a boring pitch into a compelling story.
Make it relatable
If your story has actual real life-like characters, then it not only makes the whole pitch more credible but more relatable as well. Talking about personal experiences will strike an emotional chord in people’s minds. Characters make your story sound interesting, so do not shy away from including personal details in your pitch.
Invoke wonder, intrigue and mystery
Like any good story, your elevator pitch must captivate the listener. Tap into the elements of disbelief and intrigue, feeding into the inquisitiveness. Given your monologue won't have them biting nails, but it can definitely throw in investment ideas and scratch the surface of curiosity.
Leave out information
Don't get ahead of yourself. It is hard to stop yourself from spilling the beans out especially during the formation days of your company… it is all too exciting to not tell anyone. But stop! All those numbers, facts and small pieces of information that is exciting to you might not hold any importance to the listener, they might forget it. When you only have a few seconds to get people in your “trap”, use it wisely to intrigue and not bore them.
Disassociate from the outcome
How weird would it sound if someone told you a great story and then asked you do a favour for them? It’s creepy and needy. Just toss the grenade and run away, the impact lasts way longer. If you want to “get the mouse in the trap”, dangle the cheese and wait for them to walk into the trap. A compelling story sells itself.
So, the next time you decide to pitch an idea in a short amount of time, weave a story that is going to leave them begging from more. A good story is never forgotten, take a lesson from all the famous stories and movies.