4 overused calls to action that your users are likely bored ofMunira Rangwala
A call-to-action (CTA) phrase is one of the most important components of sales, marketing, and any persuasion-based effort for that matter. However, in the past few years, CTA phrases have been so overused that several users cringe when they read them. Hence, you need to be creative and come up with innovative phrases that will get your users to click on the link that you have provided.
Coming up with a good CTA phrase requires more than throwing together a few quick words. It is in fact a marketing tactic that turns site visitors into leads that your company can eventually nurture into customers.
Here are a few CTA phrases which have bored users over the years:
Using "Buy Now" as a CTA phrase isn't always a bad option. It's all about timing. If you place these two words together strategically, they can be surprisingly powerful. However, placement is crucial. If you ask too much of your customers too soon, they'll run in the opposite direction, and your CTA won't hold any value. For example, don't command users to "buy now" on your home page. This is especially true if what you're offering is expensive. Instead, allow your users to browse your site before you ask them to open their wallets.
The worst part about this CTA is that it just blends you in with the others. Where's your uniqueness? How are you different from the rest? Just like you, a million other brands are asking their users to "click here". But how many are really clicking? Use a CTA apart from the done-to-death "click here" to compel your users to click on the button. Be more precise. Instead of being vague, use a few catch words to tell them what information awaits them on the other end.
The language you use in your CTA is more critical than you think. Your "submit" button may very well be the last text your user reads before deciding whether or not to contact you, and therefore you need to make this CTA button a little more compelling. It's not enough to have a functional stand-in. You need creative text that will let your user know the benefit of clicking on that button.
This CTA, along with "next", is as vague as they come. "Continue" and "next" don't provide your user with any real information whatsoever. When you ask your user to click on "continue", what does it even mean? Are you leading your user to a different section of your website? Are you leading them to your company's Facebook page? These words don't provide enough information to inspire a user to act.
A CTA phrase is one of the most vital tools of any marketing scheme. You therefore need to create one that's creative, descriptive, and encourages users to act fast.