5 signs your startup needs digital marketing assistanceMunira Rangwala
Do you feel like your competitors are climbing further away from you in their digital marketing efforts? Do you believe that you need to bring in the big guns to help you align your digital marketing strategy? If yes, maybe it's time you bring a digital marketing firm on board. When you own and run a startup, you get accustomed to doing everything by yourself or assigning duties to your in-house team. However, if your digital duties are distracting you from other core functions, it is time you partner up with a marketing agency and use their expertise to propel your business forward.
Here are five signs that your startup needs a digital marketing firm:
You're stretching yourself thin
Whether it is organizing sales or managing accounts, as a startup founder you have more pressing duties than scrolling through Facebook and Twitter all day. As frivolous as it may sound, social media is a crucial part of marketing in today's day and age, and you don't have to conquer every avenue yourself. You should therefore hire a digital marketing agency to help you make an impression in every aspect of social media.
You don't have the expertise
You might be an expert in your industry, but you don't have to be the jack-of-all-trades all the time. This is because it is impossible to know everything about everything. The digital marketing space is massive and without in-depth knowledge of it, you'll end up doing your company more harm than good in the online world.
You can't determine your brand image online
Your online brand positioning will be slightly different from its offline positioning, and therefore if you want your brand to be a hit in the online space, you need to entrust its well-being to the experts. Sometimes allowing a third party to build your brand image is the best option as they can view your brand from an outside perspective. Doing this will also give the marketers a chance to do wonders with your brand identity on social media.
Your competitors are stealing the show online
Do you see your competitor's posts about the latest happenings in your industry every time you log on to Facebook? Do you feel that their website is always updated and that you receive a well-written email from them every few days? If so is the case, you need to hire a digital agency for your startup before your competitor steals your customers too.
Your efforts aren't paying off
If your best strategy falls flat on its face even after you boosted the post online and ran advertisements, you need to hand over your digital dealings to more capable people. There is no harm in accepting defeat at something you have no knowledge about if the decision is for the greater good of your company.
From strategy to analysis, digital marketing is challenging. With an agency by your side, you'll gain a partner with the right expertise to launch the most successful campaigns for your business.