Lead generation becoming difficult? Leverage the power of content!

By Munira Rangwala|30th Oct 2017
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Several businesses fail because they are unable to generate enough leads or potential clients. There is no denying that content marketing is still one of the most powerful strategies that marketers can use to get more traffic and conversions. Lead generation isn't just a big challenge for sales and marketing teams, but is also considered to be the end goal of content marketing. Several businesses dish out content that is pretty and well-written, yet serves no actual purpose. A good portion of your content marketing strategy should focus on getting you new leads.

Image: Shutterstock

Image: Shutterstock

Here are a few ways in which you can leverage your content and use it as the best lead generation tool:

Host a webinar

Webinars have the ability to produce an avalanche of targeted customers. However, before hosting one, make sure you understand that the success of a webinar depends on whether it offers anything of real value. When you provide hands-on training and real expertise to people, they will happily give their contact details and information to you. Make sure the topics you choose are relevant to your audience as only then will your webinar spark their interest.

Quizzes and surveys

Not many marketers are aware that quizzes and surveys can generate qualified leads too. They are a fun method of learning more about your leads. With the right questions, you can discover the issues your prospects are facing. Also, people love quizzes because they get to know more about themselves, and you can find out what stage of the customer journey your prospects are at.

Create videos

If you have something to show to your audience, making a video is a great idea. After all, videos are the most popular type of content on the web today, and they get a lot more views and shares as compared to other content formats. Instead of publishing your video straightaway, make a short teaser trailer and encourage people to leave their email address so you can email them a link to the entire video.

White papers

White papers are as old-school as they come, but they are still around because they work. If you want your white paper to generate leads, you need to give it a title that will catch the readers’ attention right away. The content you include in your white paper has to be helpful even if the reader isn’t going to buy your product.

Contests

Contests are a very popular method of capturing leads. Who doesn’t want free stuff? In return for a substantial reward, most people will give their email addresses willingly. Thus, running a contest is a great idea that will help you capture the email addresses of your social media followers. From picture contests on Instagram to prize contests for participating in surveys, there are a hundred different ways of running a contest.

Your content will only create the desired effect if it is well thought-out and written. Use the above-mentioned five tactics to generate effective leads through content.

Read Also: 7 ingredients that make deliciously profitable content marketing strategy (Excluding Quality Content)

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