No matter what business you run - be it a tech startup, a beauty parlor or a Fortune 500 company, by now a Facebook page for your brand's entity is a given. Now, the question arises have you done enough to convert those subscribers into potential customers or patrons even. Those thousands, even millions, of netizens are potentially a goldmine of revenue and it's about time you establish strategies to tap into that segment.
Let us take the advice of two entrepreneurs from completely different fields who have used their Facebook fan pages to drive sales.
Ravi Handa, founder of Handa ka Funda, provides online coaching for CAT and banking exams. This is his two cents on the subject matter. "Facebook is no longer a very effective medium when it comes to driving sales. At least not as effective as it was in 2013. The organic reach of pages has fallen down drastically. We haven't been able to use ads effectively like most other companies, so we shy away from it. However, there are some areas where FB is still effective.
a) Brand Building - If you are a small company like us, rest assured, customers will check your reviews/likes/content on Facebook to see how relevant you are. So updating your page/group helps.
b) Using FB Live for sales - Facebook Live works like a charm when you want to drive people to the website. Something we did last year, and are planning to do this year as well. Like, we run a 15-20 minute FB Live session for applicants who look to crack the IIFT/XAT exam. This gives us visibility and the conversion ratio is a testament to its effectiveness.
It is different for each company and the type of product but I am sure with the amount of reach that Facebook provides you will be able to find customers.”
Sumit Ghosh, Founder of Socioboard, is also an internet marketer. He says, “A common problem which most entrepreneurs or marketers at startups face is the challenge in monetizing their Facebook fans. After you have acquired fans either by running a pay-per-click (PPC) campaign or organically via content distribution, the next challenge is to monetize the fans. The most used method of engaging fans is via Facebook contests."
According to Adweek.com quizzes were the most shared content type on Facebook. So, why not use interactive content (quizzes, polls) to create Facebook content?
How can marketers conduct a Facebook contest through interactive content?
Let’s see what marketing professionals can obtain through quizzes and other types of interactive content (polls, surveys, assessments):
You can use Socioboard for creating interactive contests which will engage your fans and help you create a steady stream of revenue. With all that said, Facebook is one of the best places to amass a following for your personal brand or business and convert them into paying customers. Follow the advice of these two entrepreneurs to leverage the Facebook platform.
Read Also: Free Promotion of your Business on Facebook