Littlemore and IMAX Program raise funds, Paytm Mall ties up with RedTape

> Centrum Group's private equity fund Kalpavriksh announced it had invested Rs 20 crore ($3 million) in Littlemore Innovation Labs Pte Ltd. The Singapore-headquartered startup has developed and deployed a digital and paperless written examination ecosystem, specially designed to cater to the Indian education market, reports Harshit Mallya.

> Edtech startup IMAX Program raised $13.5 million from MSDF, LGT mpact and Aspada, says Neha Jain. IMAX Program will use the funds to invest in product innovation and geographical expansion. The IMAX Program includes textbooks, workbooks, school exams, feedback reports and individualised remedial worksheets along with teacher manuals and teacher training modules.

> Ecommerce platform Paytm Mall has taken a leaf out of its investor Alibaba’s book — its famed New Retail model. The ecommerce arm of financial services platform Paytm has tied up with fashion brand RedTape, says Athira A Nair. All products will be equipped with Paytm Mall QR codes, and the app will tell the customer details about the product by scanning the code.

> Google has rolled out ‘AMP Stories’ for content publishers, which allows them to use images, videos, graphics and text to throw up vertical, swipeable search results on mobile, says Sohini Mitter. The search giant announced on its developers’ blog that the new feature has been piloted with leading content publishers.