Mumbai-based EasyQueue app brings down the food order wait time from 20 minutes to less than a minute.
At a glance
Founders: Rachit Aggarwal, Jimit Bhayani and Gaurav Mardia
Year it was founded: 2017
Where is it based: Mumbai
The problem it solves: Food delivery queue
Funding raised: Bootstrapped
Eating out can often be a task - from waiting in queues, to placing the order, to waiting for the food to be prepared, and brought to the table. Having gone through this ordeal during his college days, Rachit Aggarwal came up with idea of EasyQueue.
After a tiring morning in college, all I wanted was a plate of Chinese Fried Rice, which was popular in my college canteen. The only problem was that there was a long queue at the cash counter, and an even longer queue at the food counter. I had to wait almost 45 minutes just to get a plate of fried rice.
The experience left Rachit wondering about how many people would be wasting time in a similar situation, and thought of a queue management app. From long queues at canteens and kiosks to regular follow ups on the order status, to excessive travelling for multiple kiosk orders, and equally cumbersome follow ups, the EasyQueue app offers a solution.
EasyQueue makes food ordering and delivery easy and fast at Quick-Service Restaurants (QSRs) in food courts at business parks. Rachit says, “Employees can completely circumvent the process of waiting by utilising our innovative ‘PreOrder’ functionality to order in advance.”
The team behind EasyQueue
Currently, the core team comprises Rachit, Gaurav Mardia, Jimit Bhayani, and Johar Ali. Rachit comes from an engineering background, and has experience with his family business.
An MBA graduate, Gaurav has worked in various industries, ranging from manufacturing to trading to food and beverage. He was inducted as a co-founder, and brought in seed funding for development and deployment of EasyQueue.
Jimit is an engineer with experience in a variety of fields like digital marketing and business development. Johar heads marketing and also handles operations. As the CEO of EasyQueue, Rachit focuses on business development, technology planning, and operations.
How EasyQueue works
Rachit says, “With EasyQueue, an individual can order food with minimal clicks. The vendor accepts the order, and notifies the user when his order is ready. The user can then go and pick up the food, avoiding long queues and follow-up.”
The EasyQueue app brings down the waiting time at outlets to less than a minute, as against an average of 20 minutes. It has multiple payment options, including one to pay later with the Simpl feature. With EasyQueue, customers also have the option to order lunch on a subscription basis. Apart from food courts, it also allows one to explore various tiffin suppliers with EasyTiffin.
Rachit says, “We are the first food court queue management application in Mumbai which allows users to skip the long queues at QSRs. Our USP is to essentially save time and reduce the stress experienced in the food courts/canteens present in corporate hubs.”
He believes the EasyTiffin functionality stands out because it is one of the only tiffin delivery service with multiple cuisines to choose from.
EasyQueue caters to One Indiabulls Centre, Indiabulls Finance Centre, and Naman Midtown in central Mumbai, Equinox Business Park, in Bandra Kurla Complex, Boomerang Business Park in Andheri, and Nirlon Knowledge Park in Goregaon. However, EasyTiffin can be ordered from across the city.
Rachit says, “We have just started, and recently launched the app. Despite the marketing being in its nascent stage, we are receiving on an average 10 orders daily.”
“We cater to a niche (corporate hubs). Having a smaller market size helps us to focus our marketing efforts to generate maximum returns.”
Operationally, food businesses, especially logistics and queue management-driven are tough, and bigger players like Swiggy and Zomato have survived the highs and lows of the market. Recently, Swiggy raised Series F funding of $100 million, while Zomato raised $200 million.
Both are aggressively pushing the market as Swiggy acquired 48East, and is moving into different verticals of the food business. Both Swiggy and Zomato also have internal queue management systems that help ensure that orders reach within a stipulated period of time.
Future Roadmap for EasyQueue
EasyQueue follows a commission-based revenue model, and charges commission from partner restaurants or vendors. For EasyTiffin, it takes gateway charges as commission. EasyQueue also monetises the advertisements displayed on its app.
For its future endeavours, Rachit says, “We plan to offer services in malls in the next quarter. and other metros later this year. We also plan to venture into other sectors such as clinics, government offices, and mobile galleries, among others. We are planning to explore the brick and mortar model of corporate catering, and an independent canteen setup for upcoming corporate hubs.”
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