OYO forms strategic partnership with Motherland for millennial travellers

OYO on Monday announced that it has formed a strategic partnership with Motherland Joint Ventures.

Motherland is in the transformation business: whether it’s cities, spaces, products or services, it works with like-minded partners to optimise the user experience for customer and corporations alike. These transformations range from surface-level makeovers to in-depth R&D and manufacturing.

This partnership will enable OYO and Motherland to co-develop a series of new hotel formats and enhance various aspects of customer experience – including key touch points such as Interiors and ergonomics.

This category transformation process began in 2017 with the launch of OYO Townhouse, the ‘friendly neighbourhood hotel’. As part of this strategic partnership, OYO and Motherland will be launching a new retail collaboration that will feature a mix of original products specially designed for new age brands such as OYO Townhouse. Initially available exclusively at OYO Townhouses, Motherland products will soon be available at other OYO spaces, including online channels.

Commenting on the partnership, Ritesh Agarwal, Founder and CEO – OYO said: “In our pursuit of creating beautiful living spaces, the partnership with Motherland will enable us to co-develop new, exciting hotel formats and enhance guest experiences – including interiors and ergonomics – offering guests an unprecedented mix of style, efficiency, and affordability. We are confident the Motherland alliance will augment OYO’s overall value propositions through their skills in brand strategy, marketing, and designing. We are thrilled to have them on-board in supporting OYO across product categories and helping us in ensuring customer delight.”

Mohit Dhar Jayal, Co-founder at Motherland, said, “Motherland’s mission is to create globally-competitive brands of Indian origin by collaborating with like-minded organisations and individuals. With OYO, we have an unprecedented opportunity to deliver Quality at a massive scale, both in India and abroad. Our combined forces created OYO Townhouse, demonstrating that an affordable, world-class customer experience is not only feasible – it’s highly scalable. This partnership has many more innovations queued up for launch, and we look forward to introducing them to the world.’