How to scale your startup without spending on marketing: Alok Kejriwal on Building It Up with Bertelsmann
How does one go beyond ‘growth hacking’ to sustaining growth for long-term? How can the founder refrain from ‘burning’ cash in customer acquisition and focus on building a frugal business that sells itself?
“It’s simple, by creating engaging products,” believes Alok Kejriwal, CEO of one of the leading casual mobile game companies in the world – Games2Win. Alok, who quit an established family business to build multiple businesses in the internet space, has ‘debarred a marketing team’ in his company and strongly advocates frugality.
He believes his obsession with engagement and frugal innovation, was key to the success of his businesses including in challenging global markets like China – at a time when no one understood the Chinese startup ecosystem. While various startups that failed to leave their mark globally, Kejriwal’s gaming businesses not only thrived but compelled The Walt Disney Company (China) to acquire his last startup - Mobile2Win.
How did he do it? “If you have a great product or innovation then no country is a barrier”, asserts Kejriwal.
In this episode of Building It up with Bertelsmann, learn about Alok Kejriwal’s game-changing insights on how to win in the international market and build engaging businesses by using the simplest of ideas.