Travel search marketplace ixigo has announced its new subsidiary Travenues, which will operate on a B2B segment. The new subsidiary will essentially provide consumer-facing deep tech innovations to the airlines.
Travenues, the new subsidiary, headquartered in Bengaluru, will be spearheaded by Chandramouli Gopalakrishnan, who has been engineering and product management leader and has held product leadership roles at Shotang, Stayzilla, and Goibibo in his previous stints.
In a blog post, the company announced that the the platform spans all the way from its anchor product, TravDS -"a configurable, multi-GDS direct selling platform, to an AI/ML based Traveller Assistance Bot which can offer both customer support as well as execute deeply integrated booking actions, a comprehensive travel-tech optimised marketing automation platform; and everything in between."
Chandramouli Gopalakrishnan, Chief Digital Officer, Travenues said that the company's mission is to help airlines power their own consumer selling experiences through a platform that uses the latest deep tech advancements in UX, engagement, segmentation, targeting, cross-selling, payments, customer service, and more!
"We partner with airlines that wish to focus on running their planes and want to leave the tech to us. Unlike technology service providers who currently manage these experiences for them," he added.
In a statement, Rajnish Kumar, CTO & Co-founder, ixigo said, “Consumer-facing technology and product innovation is hard for airlines to manage since their core business focus is on running planes efficiently. In a fast growing mobile-first world, travellers expect airlines to adopt new technology and consumer experiences across pre and post-booking and to develop more agility in upgrading their ability to market, sell and personalise their inventory and inventory from their ancillary partners.”
ixigo which aggregates and compares real-time travel information, prices & availability for flights, trains, buses, cabs, hotels, packages and destinations, claims to have crossed 100 million downloads and 26 million monthly active users.